Keyplay

Keyplay, founded in 2022 and headquartered in the United States, offers sophisticated Account selection software for modern B2B. Specializing in B2B, CRM, and Sales, the company provides a precise ICP modeling and account scoring solution leveraging AI capabilities to optimize client targeting strategies.

Keyplay serves as a key CRM companion, utilizing AI lookalikes and custom fit signals to meticulously model an Ideal Customer Profile (ICP). This results in enhanced prioritization of high-potential accounts, thus optimizing outbound strategies, ABM, territory planning, and go-to-market (GTM) efficiency. Trusted by fast-growing SaaS companies like Iterable, Ashby, Cresta, Thoropass, and Mutiny, Keyplay facilitates smarter sales and marketing decisions.

Last securing a $3.00M Seed Round investment on 07 December 2022, its backers include reputable investors such as Ascend, MHS Capital, GTMfund, Darkmode Ventures, Elissa Fink, and Aaron Bird.