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Klue logo — Competitive Enablement for every department of every busines...

Klue

Competitive Enablement for every department of every business.

Founded 2015 Canada Canada 195 employees Series B Total: $94.70M Marketing

General Information

Company Name Klue
Founded Year 2015
Location Canada Canada
Employees 195
Industries Marketing
Funding Stage Series B
Business Model B2B, Platform, SaaS
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

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How does Klue compare?

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AI Insight

Bounce Watch AI
2 months ago

Klue is currently grappling with a severe cybersecurity crisis stemming from a data breach that exposed sensitive customer information, including those of high-profile clients like LastPass, through compromised OAuth tokens. This incident, compounded by the emergence of a second hacking group extorting victims, represents a critical blow to the company's reputation and trust, fundamentally shifting its strategic focus towards intensive crisis management and security remediation rather than competitive enablement. The long-standing unrevoked credential that enabled the breach highlights a significant internal security oversight demanding immediate and comprehensive attention.

Signal Types
Security Incident Reputational Damage Operational Challenge
Strategic Labels
Cybersecurity Crisis Trust Erosion Vendor Security
Next Move: Remediation
·
Impact: 10/10
·
Ideal For: B2B SaaS Growth Investors

About Klue

Klue stands out as an innovator in the Marketing industry with its AI-powered platform focusing on Competitive Enablement and Win-Loss Analysis. Founded in 2015 and headquartered in Canada, Klue serves as a critical tool for enterprise sales teams and product marketers by delivering dynamic insights into competitive landscapes and buyer behavior.

What sets Klue apart is its integration of external competitive intelligence with internal team knowledge. This fusion empowers revenue teams to outmaneuver competition by accessing key insights anytime, anywhere. Its design reflects the hands-on experience of product marketers, tailored to provide organizations with a decisive competitive edge.

The company last received a $2.00M grant investment on 01 March 2023, which underscores investor confidence in its innovative capabilities and market potential.

Business keywords: AI-powered Competitive Enablement, Win-Loss Analysis, Product Marketing, Competitive Intelligence, Buyer Insights, Enterprise Sales Solutions, Revenue Gap Reduction, Competitor Analysis, Market Intelligence, Sales Enablement, Differentiated Messaging, External and Internal Knowledge Integration, Dynamic Insights, Organizational Content Curation, Actionable Insights Delivery

Services & Products

Competitive intelligence collection and curation
Win-loss analysis and buyer feedback capture
AI-driven content generation for competitive insights
Deal-specific intelligence delivery to sellers
Integration with workplace tools for seamless operations

Target Customers

Sales teams Market intelligence professionals Product marketing managers Business analysts Competitive intelligence managers

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Grant $2.00M -
01 Mar 2023
Series B $62.00M 2
Salesforce Ventures
Salesforce Ventures, Tiger Global
01 Dec 2021
Series A $19.70M 7
Craft Ventures BDC Capital Omers Ventures
Craft Ventures, BDC Capital +5
01 Sep 2020
Seed $5.00M 1
Omers Ventures
Omers Ventures
01 Sep 2017
Seed $5.00M 4
Omers Ventures SK Ventures Pallasite Ventures
Omers Ventures, SK Ventures +2
01 Mar 2017
Angel $1.00M 3
Pressure Pipe Inspection Company, John James +1
01 May 2015

Latest News

View All
Klue says the hackers who stole its customer data are deleting it, but now a second group is making... — Thenextweb
Klue says the hackers who stole its customer data are deleting it, but now a second group is making threats
Thenextweb Jun 25, 2026
LastPass says hackers stole customer data through a supply chain breach at Klue — Thenextweb
LastPass says hackers stole customer data through a supply chain breach at Klue
Thenextweb Jun 23, 2026

Klue Alternatives & Competitors

View All Alternatives
Klue vs
Crayon
Crayon United States

Win more head-to-head deals with Crayon's competitive enablement platform

Series B
70 employees
AI, Analytics
Compare Klue vs Crayon
Klue vs
Showpad
Showpad United States

AI-native revenue effectiveness platform specifically designed for complex field-selling.

595 employees
Analytics, Automation
Compare Klue vs Showpad
Klue vs
HockeyStack
HockeyStack United States

The Command Center for B2B Revenue Teams.

63 employees
Marketing
Also compare with: Klue vs Kompyte by Semrush Kompyte by Semrush View all alternatives

FAQ About Klue

Competitive Enablement for every department of every business.
Klue was founded in 2015.
Klue is headquartered in Canada.
Klue operates in Marketing. Its work centres on AI-powered Competitive Enablement, Win-Loss Analysis, Product Marketing and Competitive Intelligence. Its customers include Sales teams, Market intelligence professionals and Product marketing managers.
Klue has a B2B, Platform and SaaS business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Klue has approximately 195 employees.
Klue has completed 6 funding rounds, raising a total of $94.70M. The latest funding stage is Series B.
Klue offers: Competitive intelligence collection and curation, Win-loss analysis and buyer feedback capture, AI-driven content generation for competitive insights, Deal-specific intelligence delivery to sellers, Integration with workplace tools for seamless operations.
Top alternatives and competitors to Klue include Crayon, Showpad, HockeyStack, Tribyl, Inc., Netrivals. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Klue and Crayon are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Klue, https://bouncewatch.com/company/klue, updated 28 July 2026. When citing, please name BounceWatch and link this page.

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