Lat49 logo — company profile

Lat49

Founded 2007 Canada Canada 5 employees Series A Total: $3.80M Advertising, Internet +1

General Information

Company Name Lat49
Founded Year 2007
Location Canada Canada +1
Employees 5
Industries Advertising, Internet, Platforms
Funding Stage Series A
Social

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About Lat49

Lat49 is a Vancouver-based startup founded in 2007, focusing on revolutionizing location-based advertising. The company's concept stems from the combination of geospatial user experience expertise with sales and marketing proficiency, giving rise to the novel idea of mapvertising. At the TechCrunch 40 event in September 2007, Lat49 officially unveiled its mapvertising network, aiming to effectively address the market demand for geo-targeted online advertising. The company's vision is to tap into the growing trend of integrating data with maps to create innovative ways of interpreting and visualizing information. With a strong emphasis on the potential of map-centric websites to attract an interactive and engaged audience, Lat49 seeks to provide advertisers with access to this previously untapped consumer base. In July 2009, Lat49 secured a significant $1.30M Series A investment from Pender Technology Inflection Fund and Discovery Capital Management Corporation. This backing not only provided crucial financial support but also signified a vote of confidence from established investors in the company's potential for growth. With its focus on advertising, internet, and platforms, Lat49 has positioned itself as an innovative player in the evolving landscape of location-based advertising, with the potential to capture a significant share of this burgeoning market.

Taxonomy: Geospatial, User experience, Advertising technology, Online maps, Location-based advertising, Geo-targeting, Digital marketing, Display advertising, Patent-pending technology, Revenue strategy, Local advertising, Brand advertising, Map-centric properties, Web publishing

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 2
Investor Investor
17 Jul 2009
Seed Round •••••• 1
Investor
01 Nov 2007

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FAQ About Lat49

What do you get when you marry a team of geospatial user experience experts with a sale and marketing group? A vision to revolutionize location-based advertising. Having identified a strong market demand for an effective model to geo-target online advertising, lat49 was born in Vancouver, BC in...
Lat49 was founded in 2007.
Lat49 is headquartered in Canada.
Lat49 operates in the following industries: Advertising, Internet, Platforms.
Lat49 has approximately 5 employees.
Lat49 has completed 2 funding rounds, raising a total of $3.80M. The latest funding stage is Series A.
Top alternatives and competitors to Lat49 include ADRENALEAD, Microsoft Advertising, Passendo, SP STUDIOZ, DrivenMediaUK. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lat49 and ADRENALEAD are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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