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Leadfeeder logo — Turn your website into a lead generation engine

Leadfeeder

Turn your website into a lead generation engine

Founded 2012 Germany Karlsruhe, Germany 143 employees Acquired Total: $4.38M Marketing

General Information

Company Name Leadfeeder
Founded Year 2012
Location Germany Karlsruhe, Germany
Employees 143
Industries Marketing
Funding Stage Acquired
Business Model SaaS, B2B, API
Revenue Model Subscription, Freemium, Usage Based
Offices as of Oct 2026
Karlsruhe, Germany Helsinki, Finland Stockholm, Sweden Copenhagen, Denmark Utrecht, The Netherlands Glens Falls, United States Palo Alto, United States
Social

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How does Leadfeeder compare?

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A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Feature Release Oct 07, 2026

Leadfeeder launched a new ABM capability, offering behavioral insights via 'Company Brief' for direct audience syncing.

New Partnership Sep 29, 2026

Leadfeeder has announced a plugin integration partnership with Claude and ChatGPT to embed its skills into these AI platforms.

Market Expansion Sep 29, 2026

Leadfeeder highlights its expanding international workforce, featuring an employee based in Italy in its 'Life at Leadfeeder' video series.

Board Appointment Sep 26, 2026

B2B specialist Leadfeeder has announced a board addition.

Actively Hiring Sep 24, 2026

Hiring for 2 positions in the last 30 days.

Get alerts when Leadfeeder shows new signals

AI Insight

Bounce Watch AI
1 day ago

Leadfeeder, post-acquisition, demonstrates robust strategic evolution by actively integrating AI through new product features and key partnerships. The launch of advanced ABM capabilities, offering behavioral insights and direct audience syncing, alongside plugin integrations with Claude and ChatGPT, signifies a clear strategic pivot towards AI-driven insights and workflow automation. Coupled with a recent board appointment and international workforce expansion, these moves highlight a concerted effort to strengthen leadership, expand market reach, and embed its proprietary IP-to-company data more deeply into the B2B marketing ecosystem. This indicates a continued focus on innovation and market leadership within the MarTech space under its new ownership.

Signal Types
Product Launch Partnership Expansion Governance Hiring
Strategic Labels
AI Integration Product Enhancement Market Expansion
Next Move: Product Development
·
Impact: 8/10
·
Ideal For: B2B SaaS Acquirers — MarTech Focus

About Leadfeeder

Leadfeeder turns B2B websites into powerful sources of lead generation, providing services primarily to marketing and sales teams, agencies, and B2B companies. The company is headquartered in Karlsruhe, Germany, offering tools that help businesses identify companies visiting their websites.

Founded in 2012, Leadfeeder offers services such as identifying B2B website visitors, prioritizing audience lists, and providing AI-driven sales and marketing insights. It integrates with CRMs like Salesforce and HubSpot, and supports targeted campaigns through display ads. Operating under a SaaS, B2B, and API business model, it generates revenue through subscription, freemium, and usage-based models.

Business keywords: lead generation, B2B marketing, website analytics, sales automation, marketing automation, visitor identification, intent data, campaign attribution, IP-to-company mapping, CRM integration, traffic analysis, audience targeting, pipeline conversion, sales leads

Services & Products

Identifying B2B companies visiting websites
Building and prioritizing audience lists
Providing AI-driven sales and marketing insights
Integrating with CRMs like Salesforce and HubSpot
Using display ads to reach ideal customer profiles

Target Customers

Marketing Teams Sales Teams Agencies B2B Companies

Pricing

as listed on Oct 14, 2026

Free plan · €109–419/month · custom plans on request

  • Free Plan: free
  • Discover: €109/month
  • Activate: €419/month
  • Scale: contact sales
Leadfeeder's pricing page

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
Echobot
01 Jun 2022
Series A €3.10M 3
Endeit Capital Superhero Capital Vendep Capital
Endeit Capital, Superhero Capital +1
01 Apr 2019
Seed €750.00K 2
Superhero Capital Vendep Capital
Superhero Capital, Vendep Capital
01 Jun 2017
Seed €530.00K 2
Superhero Capital Vendep Capital
Superhero Capital, Vendep Capital
01 Feb 2016

Latest News

View All
Daily Research News no. 40374 - Board Addition for B2B Specialist Leadfeeder - printer-friendly — MrWeb
Daily Research News no. 40374 - Board Addition for B2B Specialist Leadfeeder - printer-friendly
MrWeb Sep 26, 2026
Helsinki-based Vendep Capital secures €80 million to back the next wave of AI-era SaaS startups — Eu-startups
Helsinki-based Vendep Capital secures €80 million to back the next wave of AI-era SaaS startups
Eu-startups Nov 13, 2025
Vendep Capital raises €80M to back the next wave of AI-era SaaS founders — Tech
Vendep Capital raises €80M to back the next wave of AI-era SaaS founders
Tech Nov 13, 2025
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSp... — Uk.finance.yahoo.com
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Uk.finance.yahoo.com May 07, 2025

Leadfeeder Alternatives & Competitors

View All Alternatives
Leadfeeder vs
Dreamdata
Dreamdata Denmark

Answer any question about marketing's impact and know where to invest next.

Series B
111 employees
Analytics, B2B
Leadfeeder vs
Qualified (Acquired by Salesforce)
Qualified (Acquired by Salesforce) United States

Turn your website into a pipeline generation machine.

Series C
215 employees
AI, Analytics
Compare Leadfeeder vs Qualified (Acquired by Salesforce)
Leadfeeder vs
SalesNexus CRM and Marketing Automation
SalesNexus CRM and Marketing Automation United States

The CRM your sales team will actually use! Built by salespeople for salespeople. And it's infused...

13 employees
Advertising, B2B
Also compare with: Leadfeeder vs Snitcher Snitcher Leadfeeder vs Leadinfo Leadinfo Leadfeeder vs Warmly, (acquired by HubSpot) Warmly, (acquired by HubSpot) View all alternatives

FAQ About Leadfeeder

Turn your website into a lead generation engine
Leadfeeder was founded in 2012.
Leadfeeder is headquartered in Karlsruhe, Germany. As of Oct 2026, it also has offices in Helsinki, Finland, Stockholm, Sweden, Copenhagen, Denmark, Utrecht, The Netherlands and Glens Falls, United States.
Leadfeeder operates in Marketing. Its work centres on lead generation, B2B marketing, website analytics and sales automation. Its customers include Marketing Teams, Sales Teams and Agencies.
Leadfeeder has a SaaS, B2B and API business model. Its revenue comes from Subscription, Freemium and Usage Based.
As listed on Leadfeeder's pricing page on Oct 14, 2026: Free plan · €109–419/month · custom plans on request (Free Plan: free; Discover: €109/month; Activate: €419/month; Scale: contact sales).
Leadfeeder has approximately 143 employees.
Leadfeeder has completed 4 funding rounds, raising a total of $4.38M. The latest funding stage is Acquired.
Leadfeeder offers: Identifying B2B companies visiting websites, Building and prioritizing audience lists, Providing AI-driven sales and marketing insights, Integrating with CRMs like Salesforce and HubSpot, Using display ads to reach ideal customer profiles.
Top alternatives and competitors to Leadfeeder include Dreamdata, Qualified (Acquired by Salesforce), SalesNexus CRM and Marketing Automation, Snitcher, ZoomInfo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Leadfeeder and Dreamdata are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Leadfeeder, https://bouncewatch.com/company/leadfeeder, updated 15 October 2026. When citing, please name BounceWatch and link this page.

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