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Leadinfo logo — Identify B2B website visitors

Leadinfo

Identify B2B website visitors

Founded 2017 The Netherlands The Netherlands 102 employees Acquired Marketing

General Information

Company Name Leadinfo
Founded Year 2017
Location The Netherlands The Netherlands +4
Employees 102
Industries Marketing
Funding Stage Acquired
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Aug 25, 2026

Leadinfo is organizing an event/webinar for B2B marketers, which is scheduled to start on August 31, 2026, with free registration available.

New Partnership Aug 24, 2026

Leadinfo has announced a partnership with Converseon, referring to them as their Diamond Partner. Converseon's representative will share client insights at an upcoming event.

Feature Release Aug 14, 2026

Leadinfo has launched a new offline conversion feedback loop to Google Ads, designed to help B2B marketers reduce wasted ad spend.

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AI Insight

Bounce Watch AI
1 week ago

Despite being acquired, Leadinfo continues to demonstrate strategic dynamism through a new "Diamond Partner" alliance with Converseon, likely expanding its market reach or service ecosystem. Concurrently, the launch of an "Offline Conversion Feedback Loop to Google Ads" signals ongoing product innovation focused on directly enhancing ROI for B2B marketers by optimizing ad spend. These developments underscore a sustained commitment to growth and value creation post-acquisition.

Signal Types
Partnership Product Launch Hiring
Strategic Labels
Partnership Expansion Product Innovation Market Efficiency
Next Move: Expansion
·
Impact: 7/10
·
Ideal For: Scaling SaaS Investors

About Leadinfo

Leadinfo is a Dutch-based startup providing a unique value proposition in the Marketing industry since its founding in 2017. With the slogan "Identify B2B website visitors," the company offers software that enables businesses to gain insights into which companies are visiting their websites, a crucial feature for B2B organizations keen on understanding buyer intent and enhancing their sales pipeline.

The platform's primary function is to convert anonymous website traffic into actionable sales leads without relying solely on forms. It easily integrates with existing tools, ensuring a seamless process for commercial teams. Currently, thousands of companies throughout Europe benefit from Leadinfo's capabilities, enabling them to uncover otherwise overlooked business opportunities.

Notably, the company secured a significant investment through an acquisition by Team.blue on 01 July 2022, highlighting investor confidence in its potential for growth and scalability within the B2B marketing landscape.

Taxonomy: B2B lead generation, Website visitor identification, Buyer intent analysis, Sales opportunity identification, Commercial team insights, Pipeline visibility, Sales integration, Real-time analytics, Marketing technology, Software as a Service (SaaS), Lead management, Customer engagement, Sales conversion optimization, Visitor tracking, Data-driven sales

Services & Products

Leadbot for conversion optimization
Visitor identification and lead generation
Contact information retrieval of decision-makers
Integration with CRM and other platforms

Target Customers

Marketing teams Sales teams Agencies IT and software industry Construction industry Wholesale industry Recruitment industry

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition •••••• 1 •••• •••• 01 Jul 2022
Seed •••••• - 01 Jun 2020

Leadinfo Alternatives & Competitors

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Leadinfo vs
Visitor Queue
Visitor Queue Canada

Visitor Queue makes it easy to identify the anonymous companies that are visiting your website.

10 employees
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Leadinfo vs
SimplyIntel
SimplyIntel Canada

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Leadinfo vs
Leadberry
Leadberry United States

Leadberry is a B2B web application that converts website visitors to sales leads. Powered by Google...

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Also compare with: Leadinfo vs Visiblee Visiblee Leadinfo vs Leadfeeder Leadfeeder Leadinfo vs WiredMinds GmbH WiredMinds GmbH View all alternatives

FAQ About Leadinfo

Identify B2B website visitors
Leadinfo was founded in 2017.
Leadinfo is headquartered in The Netherlands.
Leadinfo operates in the following industries: Marketing.
Leadinfo has approximately 102 employees.
Leadinfo has completed 2 funding rounds. The latest funding stage is Acquired.
Leadinfo offers: Leadbot for conversion optimization, Visitor identification and lead generation, Contact information retrieval of decision-makers, Integration with CRM and other platforms.
Top alternatives and competitors to Leadinfo include Visitor Queue, SimplyIntel, Leadberry, Visiblee, Leadfeeder. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Leadinfo and Visitor Queue are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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