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Lil'Goodness logo — Tasties with no Nasties| Shark Tank India season2| 2400 stor...

Lil'Goodness

Tasties with no Nasties| Shark Tank India season2| 2400 stores across India| D2C snacking brand of the year 2022

Founded 2020 India India 12 employees Debt Financing Total: $55.40M E-Commerce, Food and Beverage +1

General Information

Company Name Lil'Goodness
Founded Year 2020
Location India India
Employees 12
Industries E-Commerce, Food and Beverage, Nutrition
Funding Stage Debt Financing
Social

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About Lil'Goodness

Lil'Goodness is an Indian startup that has gained traction with its slogan "Tasties with no Nasties" and its appearance on Shark Tank India season 2. Founded in 2018, the company has quickly expanded its presence to 2400 stores across India and has been recognized as the D2C snacking brand of the year 2022. Operating in the E-Commerce, Food and Beverage, and Nutrition industries, Lil'Goodness aims to transform nutrition for millennial families in India by offering a combination of fresh and packaged foods. It positions itself as a family's nutrition partner and kids taste buddy. The company has a solid retail presence, with best-selling products on Amazon and being available in 600 retail stores across 5 cities. In March 16, 2023, the company secured a significant INR5.00M Debt Financing investment from Peyush Bansal. Lil'Goodness prides itself on being the family's daily dose of Goodness, emphasizing its commitment to healthy and tasty options for its customers.

Taxonomy: snacking brand, nutrition, family-friendly, D2C, healthy snacks, packaged foods, millennial families, retail presence, Amazon best sellers, fresh foods, Shark Tank India, start-up, Indian market

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing INR5.00M 1
Peyush Bansal
16 Mar 2023
Seed Round Undisclosed 1
Venture Catalysts
Venture Catalysts
04 Mar 2022
Seed Round INR50.00M 3
Beyond Next Ventures
Beyond Next Ventures, Muthu Krishnan +1
04 May 2020
Seed Round $400.00K 3
Season Two Ventures
Season Two Ventures, Lalit Pai +1
10 Dec 2019

Lil'Goodness Alternatives & Competitors

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Lil'Goodness vs
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BiteMe Nutrition
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BITE ME natural nutrition. No faking, real snacking! 💥

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Lil'Goodness vs
Oatein
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Oatein Ltd are a UK based manufacturer of delicious and healthy High Protein Snacks

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FAQ About Lil'Goodness

Tasties with no Nasties| Shark Tank India season2| 2400 stores across India| D2C snacking brand of the year 2022
Lil'Goodness was founded in 2020.
Lil'Goodness is headquartered in India.
Lil'Goodness operates in E-Commerce, Food and Beverage and Nutrition. Its work centres on snacking brand, nutrition, family-friendly and D2C.
Lil'Goodness has approximately 12 employees.
Lil'Goodness has completed 4 funding rounds, raising a total of $55.40M. The latest funding stage is Debt Financing.
Top alternatives and competitors to Lil'Goodness include Smalls, BiteMe Nutrition, Oatein, Tough Cookies Meal Prep, BOLD Health. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lil'Goodness and Smalls are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lil'Goodness, https://bouncewatch.com/company/lilgoodness, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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