LOOP Mission is a Canadian startup founded in 2016 revolutionizing the Food and Beverage industry with its innovative approach to tackling food waste. The company transforms discarded fruits and vegetables into cold-pressed beverages, addressing the staggering statistic that one-third of food is rejected in Canada before reaching consumers.
LOOP Mission's commitment to sustainability is encapsulated in its slogan: "LOOP vient à la rescousse des fruits et légumes pour les transformer en délicieux breuvages pressés à froid." Each day, over 18 tonnes of "perfectly imperfect" produce is saved and converted into high-quality juices—making every bottle a testament to resourcefulness and environmental responsibility.
In its recent funding round on 01 July 2023, LOOP Mission attracted investments from notable entities such as Fondaction and EDC Capital, reflecting growing investor confidence in its transformative mission and sustainable business model.