LoyaltyLion logo — We help Shopify brands drive profitable growth by turning lo...

LoyaltyLion

We help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience.

Founded 2012 United Kingdom London, United Kingdom 63 employees Series A Total: $5.39M E-Commerce, Retail +2

General Information

Company Name LoyaltyLion
Founded Year 2012
Location United Kingdom London, United Kingdom
Employees 63
Industries E-Commerce, Retail, Marketing +1
Funding Stage Series A
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Service Fee
Hiring 1 role posted in the month to 26 Sep 2026
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Feature Release Sep 22, 2026

LoyaltyLion has launched its all-new Loyalty Passes, described as innovations for brick-and-mortar stores.

Product Launch Sep 22, 2026

LoyaltyLion has launched its new London Retail Experience, an interactive space to explore innovations and strategies for retail growth.

Event Participation Sep 17, 2026

LoyaltyLion hosted its Loyalty Connect breakfast event on September 17, 2026, featuring *panelists, workshops, and a quiz* for attending brands and agencies.

Major Customer Win Sep 16, 2026

LoyaltyLion's customer, ILIA Beauty, achieved significant success with their loyalty program, making Black Friday a huge success.

Actively Hiring Sep 16, 2026

Hiring for 1 position in the last 30 days.

New Partnership Sep 13, 2026

LoyaltyLion has partnered with Visualsoft to support the creation of a new Retail Innovation Store, showcasing integrated omnichannel experiences with technologies like LoyaltyLion’s Loyalty Pass a…

About LoyaltyLion

LoyaltyLion is a UK-based company established in 2012 that has positioned itself as a leading player in the E-Commerce and Retail sectors, specifically concentrating on loyalty and customer experience improvements. The company specializes in helping Shopify brands achieve profitable growth by transforming loyalty programs into memorable customer experiences, rather than merely offering discounts.

With over 12 years of experience and partnerships with more than 10,000 brands, LoyaltyLion offers unique loyalty solutions that are pivotal for driving repeat purchases and enhancing profitability. Positioned as the top choice for mid-market brands on G2, their innovative approach enables stores to move beyond generic programs and achieve tailored customer engagement.

The company received a £5.00M Series A investment in February 2021 from Kennet Partners, demonstrating investor confidence in their capabilities and growth trajectory. LoyaltyLion's strategic focus on loyalty as a differentiator underscores its potential to continue thriving in the competitive landscape of E-Commerce and loyalty marketing.

Taxonomy: Shopify, customer loyalty, ecommerce loyalty, customer retention, loyalty program integration, Klaviyo integration, SMS communications, email marketing integration, repeat purchase strategy, customer behavior influence, mid-market ecommerce brands, Loyalty program innovation, cross-channel profitability

Services & Products

Loyalty Program Management
Customer Analytics
Revenue Prediction
Strategic Loyalty Consulting
System Integrations

Target Customers

E-commerce Businesses Large Retail Brands Shopify Store Owners Marketing Agencies B2C Companies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series A £5.00M 1
Kennet Partners
05 Feb 2021
Venture Round Undisclosed 1
Downing Ventures
30 Nov 2017
Venture Round Undisclosed 1
Downing Ventures
10 Feb 2016
Venture Round Undisclosed 1
Downing Ventures
07 Aug 2015
Venture Round Undisclosed 1
Downing Ventures
29 Jan 2015
Seed Round $370.00K 7
Downing Ventures, EC1 Capital +5
01 Oct 2014
Seed Round €15.00K 1
Startupbootcamp Smart Transportation & Energy Berlin
03 Sep 2012

LoyaltyLion Alternatives & Competitors

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LoyaltyLion vs
Privy
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FAQ About LoyaltyLion

We help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience.
LoyaltyLion was founded in 2012.
LoyaltyLion is headquartered in London, United Kingdom.
LoyaltyLion operates in E-Commerce, Retail, Marketing and CRM and Sales. Its work centres on Shopify, customer loyalty, ecommerce loyalty and customer retention. Its customers include E-commerce Businesses, Large Retail Brands and Shopify Store Owners.
LoyaltyLion has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Service Fee.
LoyaltyLion has approximately 63 employees.
LoyaltyLion has completed 7 funding rounds, raising a total of $5.39M. The latest funding stage is Series A.
LoyaltyLion offers: Loyalty Program Management, Customer Analytics, Revenue Prediction, Strategic Loyalty Consulting, System Integrations.
Top alternatives and competitors to LoyaltyLion include Sendlane, AiTrillion, Privy, Friendbuy, charles. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
LoyaltyLion and Sendlane are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for LoyaltyLion, https://bouncewatch.com/company/loyaltylion, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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