LoyaltyLion vs Yotpo
LoyaltyLion
We help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience
63 employees · est. 2012 · London, United Kingdom
Yotpo
Turn one-time shoppers into customers for life
795 employees · est. 2011 · New York, United States
Yotpo is the older company (2012 vs 2011); Yotpo is the larger of the two.
Side-by-Side Comparison
| Metric | LoyaltyLion | Yotpo |
|---|---|---|
| Founded | ||
| Founded | 2012 | 2011 older |
| Headquarters | ||
| Headquarters | London, United Kingdom | New York, United States |
| Employees | ||
| Employees | 63 | 795 larger |
| Industry | ||
| Industry | E-Commerce, Retail, Marketing | Content Creators, E-Commerce, Social Media |
| Funding Stage | ||
| Funding Stage | Series A | Corporate Round |
| Total Funding | ||
| Total Funding | $5.39M | $436.00M |
| Funding Rounds | ||
| Funding Rounds | 7 | 11 |
| Services | ||
| Services | Loyalty Program Management, Customer Analytics, Revenue Prediction, Strategic Loyalty Consulting, System Integrations | Loyalty and Referral Program Development, AI Ranking and Recommendation Systems, Customer Review Collection and Display, Integrations with E-commerce Platforms, AI Visibility Optimization |
| Target Customers | ||
| Target Customers | E-commerce Businesses, Large Retail Brands, Shopify Store Owners, Marketing Agencies, B2C Companies | E-commerce Brands, Marketing Teams, CRM Managers, Retention and Lifecycle Marketers, Digital Directors |
| Taxonomy | ||
| Taxonomy | ShopifyCustomer LoyaltyEcommerce LoyaltyCustomer RetentionLoyalty Program IntegrationKlaviyo Integration +7 | ECommerce Retention MarketingCustomer LoyaltyDirect-to-Consumer GrowthData-Driven SolutionsVisual User-Generated ContentProduct Reviews +7 |
| Website | ||
| Website | loyaltylion.com | yotpo.com |
About LoyaltyLion
LoyaltyLion is a UK-based company established in 2012 that has positioned itself as a leading player in the E-Commerce and Retail sectors, specifically concentrating on loyalty and customer experience improvements. The company specializes in helping Shopify brands achieve profitable growth by transf...
About Yotpo
Yotpo, founded in 2011 and headquartered in the United States, is a trailblazing force in the realm of eCommerce retention marketing. The company stands out with its mission of transforming "Turn one-time shoppers into customers for life." Providing dynamic, data-driven solutions for reviews, visu...
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Compiled from the BounceWatch company index. We last looked at LoyaltyLion on 10 Apr 2026, and Yotpo on 26 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
