Lumenad (now Pathlabs)

Pathlabs, formerly known as Lumenad, is an innovative force in the Advertising industry, now operating under the banner of MiQ. Established in 2015 and based in the United States, the company has carved a niche as a comprehensive digital media partner tailored for agencies.

Originally known for its superior managed media services, Lumenad excelled at launching cross-channel campaigns and adeptly managing performance metrics. Its evolution into Pathlabs marks a strategic shift to prioritize service-based solutions amid a product-centric market, leveraging the collective expertise of internal teams and media partners to enhance advertising campaign planning, execution, and optimization.

Notably, Pathlabs provides its clients with a streamlined entryway into digital media spaces, supported by dedicated teams for execution and performance optimization. Despite the lack of recent funding rounds, Pathlabs' integration with MiQ highlights its stable positioning and potential for future growth within the competitive advertising landscape.