Lyfery

Lyfery is a pioneering startup in the field of life insurance. Their slogan, "Life insurance which price depends on health behaviour and profits from unrealised risks go back to customers." reflects their innovative approach to the industry. Founded in 2022 and headquartered in Estonia, Lyfery aims to promote healthy lifestyles and offer fairer insurance prices based on individuals' health behavior.

Their concept revolves around rewarding healthy choices and utilizing modern technology, including AI and machine learning, to measure and evaluate health behavior for the prevention of risks. Their commitment to personalized services and solutions reflects a departure from the traditional one-size-fits-all approach in the insurance industry. In March 2024, they secured a €250.00K Pre Seed Round investment from Tenity, signaling confidence in their disruptive business model.

With a focus on Fintech, Insurance, Insurtech, and Life insurance industries, Lyfery's forward-thinking approach and recent investment highlight their potential for reshaping the landscape of life insurance through innovation and customer-centricity.