Marsello, founded in 2014 in New Zealand, is at the forefront of providing solutions tailored for omnichannel businesses seeking impactful customer loyalty and marketing strategies. With a slogan emphasizing its commitment to enhancing marketing efficiency, Customer loyalty and marketing software for omnichannel businesses, the company bridges the gap for merchants dealing with fragmented customer data.
The platform's robust offerings include loyalty programs, email and SMS marketing, automations, Google Reviews, and social media management, integrated with leading platforms like Shopify, BigCommerce, and WooCommerce, as well as POS systems like Lightspeed, Shopify POS, and Cin7 Omni. This integration provides businesses like Havaianas, Super Butcher, and LEGO® Certified Stores with comprehensive insights into customer behavior and marketing ROI.
The company secured its last known investment through Debt Financing from Partners for Growth on November 1, 2019. Investors evaluating Marsello should consider its strong industry partnerships and alignment with growing omnichannel retail trends.