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Metric logo — 🌐 Making Accounting Simple for Small Businesses

Metric

🌐 Making Accounting Simple for Small Businesses

Founded 2021 United Arab Emirates United Arab Emirates 55 employees Seed Total: $918.00K Fintech

General Information

Company Name Metric
Founded Year 2021
Location United Arab Emirates United Arab Emirates
Founders / Decision Makers
Team member
Employees 55
Industries Fintech
Funding Stage Seed
Social

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About Metric

Metric is a fintech startup founded in 2021 and headquartered in the United Arab Emirates. The company's slogan, "🌐 Making Accounting Simple for Small Businesses," encapsulates its mission of providing founder-friendly AI-powered financial intelligence for small businesses. Metric's product offers a comprehensive suite of features, including invoicing, expense tracking, and cash flow management, aimed at saving time, money, and stress for entrepreneurs. With a presence in over 70 countries, Metric's financial intelligence app has garnered widespread adoption and acclaim. In March 2022, Metric successfully secured a $918.00K Pre Seed Round investment, signaling investor confidence in the company's vision and potential. Noteworthy investors in this round include Augmentum Fintech, i2i Ventures, Outliers Venture Capital, Kinnow VC, Deosai Ventures, Rameez Zafar, Ratio Ventures, Alam Zafar, Giacomo Ficari, and Alan Rutledge. This investment influx is a testament to Metric's appeal and value proposition within the fintech landscape. Metric's offering reflects meticulous market research, as it has been designed based on conversations with 1000+ startups and SMEs over two years. This approach underscores the company's commitment to understanding and addressing the pain points of its target audience. By emphasizing accessibility, cost-effectiveness, and user-centric design, Metric is positioned to disrupt the traditional accounting and financial management landscape, empowering small businesses to thrive. In conclusion, Metric's innovative product, robust investor backing, and strategic market approach position it as a promising contender in the fintech domain. As it continues to evolve and expand its global footprint, Metric embodies the potential to drive tangible and transformative impact for small businesses worldwide.

Business keywords: Financial Intelligence, AI-Powered App, Small Business Accounting, Invoicing, Expense Tracking, Cash Flow Management, Startup Support, SME Support, Founder-Friendly, Business Growth, Global Reach, Cost-Effective Solution, User-Centric Design, User Insights

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
Epic Angels
Epic Angels
05 Jul 2024
Seed Round Undisclosed 1
Sanabil 500 MENA Seed Accelerator
14 May 2024
Pre Seed Round $918.00K 8
Augmentum Fintech i2i Ventures Outliers Venture Capital
Augmentum Fintech, i2i Ventures +6
17 Mar 2022

Metric Alternatives & Competitors

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Metric vs
Xero
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Powerful enough for your accountant, simple enough for you.

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FAQ About Metric

🌐 Making Accounting Simple for Small Businesses
Metric was founded in 2021.
Metric is headquartered in United Arab Emirates.
Metric operates in Fintech. Its work centres on Financial Intelligence, AI-Powered App, Small Business Accounting and Invoicing.
Metric has approximately 55 employees.
Metric has completed 3 funding rounds, raising a total of $918.00K. The latest funding stage is Seed.
Top alternatives and competitors to Metric include Norma, Paraşüt, Xero, Rauva, CashDirector. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Metric and Norma are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Metric, https://bouncewatch.com/company/metric-1, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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