Moneyfarm is a digital wealth manager based in London, United Kingdom. It caters to individuals seeking investment growth, parents saving for their children, retirees planning their pension, DIY investors, and those looking for tax-efficient investment options.
Founded in 2011, Moneyfarm offers services such as Managed ISAs, Stocks and Shares ISA, Junior ISA, General Investment Account, Self-Invested Personal Pension, DIY Share Investing, and Managed Portfolio Services. The company operates on a B2C, platform, and SaaS business model, generating revenue through a combination of usage-based charges, tiered pricing, and transaction fees.