Lehi, United States
Needle is a leader in advocate-powered customer experience, offering e-commerce live chat that harnesses the power of advocates to boost sales. The CX software identifies online customers in need of assistance and connects them in real-time chat with certified advocates who possess first-hand product knowledge and brand passion. This approach not only fosters a remarkable customer experience but also builds trust, increases satisfaction, and drives sales and long-term customer value.
Founded in 2010 and headquartered in the United States, Needle focuses on e-commerce, messaging, and mobile industries. The company's latest milestone was a $7.00M Series C investment from Rembrandt Venture Partners on 23 May 2014.
Needle's slogan "E-commerce live chat powered by advocates" encapsulates its commitment to utilizing customers as salespeople, ultimately contributing to increased conversion rates (6-15x over self-service) and average order value (15-30%). By emphasizing trust-building, revenue generation, and customer loyalty, Needle presents a compelling value proposition for investors seeking opportunities in the e-commerce and customer experience space.
