NerdWallet logo — company profile

NerdWallet

Founded 2009 United States San Francisco, United States 723 employees Secondary Market Total: $105.00M Finance, Financial Services +1

General Information

Company Name NerdWallet
Founded Year 2009
Location United States San Francisco, United States
Employees 723
Industries Finance, Financial Services, Internet
Funding Stage Secondary Market
Business Model Platform, B2C, Freemium
Revenue Model Affiliate, Commission, Marketplace Fee
Social

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About NerdWallet

NerdWallet is a pioneering company in the Finance and Financial Services sectors, headquartered in the United States since its founding in 2009. The company is on a mission to demystify financial decisions for consumers and SMBs, helping them make informed choices with confidence. It champions an award-winning corporate culture underscored by inclusivity and professional development.

The firm emphasizes employee well-being through a remote-first work environment and hosts structured employee resource groups. Commitment to societal impacts is evident in its Corporate Social Responsibility initiatives, aimed at supporting underserved communities within the financial system. Such efforts have earned NerdWallet accolades including recognition as an Inc. Best Workplace in 2022.

NerdWallet secured a Secondary Market investment on 21 May 2021, with backing from investors like Raison Wealth and the Employee Stock Option Fund. This positions the company well to further its growth and impact goals amid a competitive landscape.

Taxonomy: personal finance, financial advice, credit cards, mortgage rates, student loans, equitable workplace, inclusive workplace, career growth, employee resource groups, corporate social responsibility, financial inclusion, financial advice platform, remote-first philosophy, award-winning culture, consumer finance

Services & Products

financial product comparison
credit score tracking
investment advisory
savings account options
insurance plan comparison
loan comparison
mortgage advisory

Target Customers

individual consumers students homebuyers small business owners investors retirees credit card users

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market Undisclosed 2
Raison Wealth, Employee Stock Option Fund
21 May 2021
Series A $5.00M 2
Camelot Financial Capital Management, Bradley Horowitz
21 Oct 2015
Series A $64.00M 6
Core Innovation Capital, RRE Ventures +4
11 May 2015
Debt Financing $36.00M 1
Silicon Valley Bank
11 May 2015
Series A Undisclosed 1
BAM Ventures
01 Jan 2014

NerdWallet Alternatives & Competitors

View All Alternatives
NerdWallet vs
LendEDU
LendEDU United States

LendEDU: Take control of your finances with educated decision-making.

Seed
20 employees
Analytics, E-Commerce
NerdWallet vs

We Help People. It’s what our business was built on and it’s what we do every day.

Debt Financing
1143 employees
Finance, Financial Services
NerdWallet vs
M1
M1 United States

Sophisticated wealth building, simplified. Member FINRA/SIPC. m1.com/legal/disclosures/

Series E
236 employees
Finance, Financial Services

FAQ About NerdWallet

NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact th...
NerdWallet was founded in 2009.
NerdWallet is headquartered in San Francisco, United States.
NerdWallet operates in Finance, Financial Services and Internet. Its work centres on personal finance, financial advice, credit cards and mortgage rates. Its customers include individual consumers, students and homebuyers.
NerdWallet has a Platform, B2C and Freemium business model. Its revenue comes from Affiliate, Commission and Marketplace Fee.
NerdWallet has approximately 723 employees.
NerdWallet has completed 5 funding rounds, raising a total of $105.00M. The latest funding stage is Secondary Market.
NerdWallet offers: financial product comparison, credit score tracking, investment advisory, savings account options, insurance plan comparison, loan comparison, mortgage advisory.
Top alternatives and competitors to NerdWallet include LendEDU, TMX Finance Family of Companies, M1, Purefy. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
NerdWallet and LendEDU are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for NerdWallet, https://bouncewatch.com/company/nerdwallet, updated 12 May 2026. When citing, please name BounceWatch and link this page.

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