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Nozzle (Acquired by the Optimizon Group) logo — We’re making it easy for Amazon sellers to see customers' bu...

Nozzle (Acquired by the Optimizon Group)

We’re making it easy for Amazon sellers to see customers' buying habits and make confident, data-driven, decisions.

Founded 2020 United Kingdom London, United Kingdom 3 employees Series A Total: $6.37M Advertising, E-Commerce

General Information

Company Name Nozzle (Acquired by the Optimizon Group)
Founded Year 2020
Location United Kingdom London, United Kingdom
Employees 3
Industries Advertising, E-Commerce
Funding Stage Series A
Business Model B2B, SaaS, DaaS
Revenue Model Subscription, Service Fee, Tiered Pricing
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About Nozzle (Acquired by the Optimizon Group)

Nozzle, an innovative player in the Advertising and E-Commerce industries, was founded in 2020 and is headquartered in the United Kingdom. The company specializes in providing Amazon analytics software, designed to empower sellers by unveiling customers' buying habits and facilitating data-driven decision-making. Nozzle gained attention with its slogan, "We’re making it easy for Amazon sellers to see customers' buying habits and make confident, data-driven decisions."

Demonstrating promising growth potential, Nozzle secured a £1.50M Series A investment on 31 August 2021 from Parkwalk Advisors. This pivotal financial backing highlighted investor confidence in Nozzle's capabilities and market impact. In a strategic move, the company was later acquired by the Optimizon Group, further integrating its expertise within a larger framework to drive future growth and success.

Business keywords: Amazon Analytics, eCommerce Optimization, Customer Insights, Data-Driven Decisions, Advertising Optimization, Direct-to-Consumer Insights, Amazon Seller Tools, Business Growth, Consumer Buying Habits, Competitive Advantage, Market Analysis, Sales Platform Automation, Customer Behavior Analysis, Retail Analytics

Services & Products

Customer Analytics for Amazon Sellers
Data-Driven Marketing Strategy
Amazon Advertising Optimization
Multichannel Marketplace Support
Customer Lifetime Value Analysis

Target Customers

Amazon Sellers E-commerce Agencies Brands Looking for Marketplace Optimization Data-Driven Marketing Teams

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series A £1.50M 1
Parkwalk Advisors
Parkwalk Advisors
31 Aug 2021
Seed Round $2.60M 3
Parkwalk Advisors Angel CoFund UCL Tech Fund
Parkwalk Advisors, Angel CoFund +1
18 Nov 2020
Series A Undisclosed 1
Parkwalk Advisors
Parkwalk Advisors
11 Nov 2019
Venture Round £2.00M 2
Parkwalk Advisors UCL Tech Fund
Parkwalk Advisors, UCL Tech Fund
26 Feb 2018
Seed Round £165.00K 1
UCLB
UCLB
12 May 2015
Grant £105.00K -
01 Sep 2014

Nozzle (Acquired by the Optimizon Group) Alternatives & Competitors

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Nozzle (Acquired by the Optimizon Group) vs
Seller Interactive
Seller Interactive Canada

Helping brands GROW to 7-figures on Amazon 💰 | Canada’s #1 leader in the Digital Marketing industry...

255 employees
Advertising, Digital Media
Nozzle (Acquired by the Optimizon Group) vs
Perpetua
Perpetua Canada

Unlock your true growth potential with Perpetua's retail media optimization software.

Seed
84 employees
AI, Advertising
Nozzle (Acquired by the Optimizon Group) vs
MyBuys
MyBuys United States

MyBuys provides coordinated personalization solutions for display ads, email and websites to retaile...

Debt Financing
44 employees
Advertising, E-Commerce
View all alternatives

FAQ About Nozzle (Acquired by the Optimizon Group)

We’re making it easy for Amazon sellers to see customers' buying habits and make confident, data-driven, decisions.
Nozzle (Acquired by the Optimizon Group) was founded in 2020.
Nozzle (Acquired by the Optimizon Group) is headquartered in London, United Kingdom.
Nozzle (Acquired by the Optimizon Group) operates in Advertising and E-Commerce. Its work centres on Amazon Analytics, eCommerce Optimization, Customer Insights and Data-Driven Decisions. Its customers include Amazon Sellers, E-commerce Agencies and Brands Looking for Marketplace Optimization.
Nozzle (Acquired by the Optimizon Group) has a B2B, SaaS and DaaS business model. Its revenue comes from Subscription, Service Fee and Tiered Pricing.
Nozzle (Acquired by the Optimizon Group) has approximately 3 employees.
Nozzle (Acquired by the Optimizon Group) has completed 6 funding rounds, raising a total of $6.37M. The latest funding stage is Series A.
Nozzle (Acquired by the Optimizon Group) offers: Customer Analytics for Amazon Sellers, Data-Driven Marketing Strategy, Amazon Advertising Optimization, Multichannel Marketplace Support, Customer Lifetime Value Analysis.
Top alternatives and competitors to Nozzle (Acquired by the Optimizon Group) include Seller Interactive, Perpetua, MyBuys, AMZ Advisers, Paloma. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Nozzle (Acquired by the Optimizon Group) and Seller Interactive are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Nozzle (Acquired by the Optimizon Group), https://bouncewatch.com/company/nozzleai, updated 5 April 2026. When citing, please name BounceWatch and link this page.

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