Oracle | Datalogix, a part of Oracle, focuses on providing marketing infrastructure for the data-driven era, bridging digital advertising with offline sales. The company assists leading brands in targeting buyer audiences through various digital channels such as display, video, mobile, and social. Their DLX ROI® is renowned as the industry standard for measuring offline sales lift from digital marketing campaigns across major consumer segments like Retail, CPG, and Automotive.
In recent years, Oracle | Datalogix has achieved significant milestones in digital targeting and measurement, establishing a reputation for accuracy and accountability. Within a two-year period, the company doubled its revenue and staff, with projections to replicate this growth in the coming years. Moreover, the company has created remarkable career opportunities for its team members.
Founded in 2002 and headquartered in the United States, Oracle | Datalogix received a Secondary Market investment in August 1, 2014 from SharesPost Investment Management. The company operates in the Advertising, Analytics, and Digital Media industries.