QUMPARA

QUMPARA, based in Istanbul, Turkey, enhances the physical shopping experience through digital capabilities. It engages brick-and-mortar stores and consumer brands by facilitating personalized offers and promotions, thus benefiting both businesses and shoppers.

Founded in 2017, QUMPARA focuses on services such as mobile platforms and data analytics, aimed at understanding consumer purchase behavior. By processing shopping receipts, the company provides shopper insights and real-time data, allowing brands to create and measure promotional campaigns without relying on retail POS systems. Businesses enhance their basket size and brand loyalty, while shoppers earn rewards, all forming part of its strategic business model.