Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
TrueData logo — Truth In Data

TrueData

Truth In Data

Founded 2013 United States Los Angeles, United States 40 employees Series B Total: $12.08M Advertising, Analytics +4

General Information

Company Name TrueData
Founded Year 2013
Location United States Los Angeles, United States +1
Employees 40
Industries Advertising, Analytics, Big Data +3
Funding Stage Series B
Social

Get notified when TrueData moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

About TrueData

TrueData is a United States-based startup founded in 2013 with the slogan "Truth In Data." The company has developed an impressive independent, omnichannel, identity graph that serves as a link between people & households and their digital devices. TrueData's significant capabilities enable it to power addressability for industry-leading brands such as The Trade Desk, Nielsen, Neustar, and Oracle, positioning it as a key player in the advertising, analytics, big data, mobile, and publishing industries. In its Series B funding round on 10 January 2018, TrueData managed to secure a noteworthy $7.90M, drawing support from Aligned Partners, Seyen Capital, Experian, Eric Franchi, and AperiamVentures. The company's omnichannel graph efficiently connects various identifiers, such as HEMs, MAIDs, CTV IDs (IFAs), and UID2.0, in a simple, privacy-first implementation. TrueData's first-party approach has also significantly reduced latency and reliance on other proprietary ID solutions, further solidifying its position as an innovative and promising player in the digital data space.

Taxonomy: Omnichannel Identity Graph, Addressability, First-Party Data, Privacy-First Implementation, Advertising Technology, Data Management Platforms, Identity Resolution, Mobile Advertising, Marketing Analytics

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B •••••• 5
Investor Investor Investor
•••• •••• 		10 Jan 2018
Series A •••••• 2
Investor Investor
08 May 2017
Seed Round •••••• 1
Investor
01 Jun 2015
Pre Seed Round •••••• - 15 Oct 2014

TrueData Alternatives & Competitors

TrueData vs
DigiCenter
DigiCenter United States

Built to help companies of all types and sizes simplify their Omni-Channel marketing needs through o...

11-50 employees
Advertising, Big Data
Compare TrueData vs DigiCenter
TrueData vs
LiveIntent, a Zeta Global Company
LiveIntent, a Zeta Global Company United States

Think outside the inbox and discover all the innovative ways email can help you grow your business.

Series D
84 employees
Advertising, Analytics
Compare TrueData vs LiveIntent, a Zeta Global Company
TrueData vs
Blotout
Blotout United States

Blotout is first-party data activation for e-commerce growth. Learn from a community of 700+ and gro...

Series Unknown
22 employees
Analytics, Information Technology
Compare TrueData vs Blotout

FAQ About TrueData

Truth In Data
TrueData was founded in 2013.
TrueData is headquartered in Los Angeles, United States.
TrueData operates in the following industries: Advertising, Analytics, Big Data, Mobile, AdTech, Publishing.
TrueData has approximately 40 employees.
TrueData has completed 4 funding rounds, raising a total of $12.08M. The latest funding stage is Series B.
Top alternatives and competitors to TrueData include DigiCenter, LiveIntent, a Zeta Global Company, Blotout, Eyeota, a Dun & Bradstreet company, Tapad. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
TrueData and DigiCenter are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors TrueData and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

See how it works

One analytics cookie (Google Analytics). Cookie Policy

Book a demo 30 minutes