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TrueData logo — Truth In Data

TrueData

Truth In Data

Founded 2013 United States Los Angeles, United States 40 employees Series B Total: $12.08M Advertising, Analytics +4

General Information

Company Name TrueData
Founded Year 2013
Location United States Los Angeles, United States
Employees 40
Industries Advertising, Analytics, Big Data +3
Funding Stage Series B
Social

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About TrueData

TrueData is a United States-based startup founded in 2013 with the slogan "Truth In Data." The company has developed an impressive independent, omnichannel, identity graph that serves as a link between people & households and their digital devices. TrueData's significant capabilities enable it to power addressability for industry-leading brands such as The Trade Desk, Nielsen, Neustar, and Oracle, positioning it as a key player in the advertising, analytics, big data, mobile, and publishing industries. In its Series B funding round on 10 January 2018, TrueData managed to secure a noteworthy $7.90M, drawing support from Aligned Partners, Seyen Capital, Experian, Eric Franchi, and AperiamVentures. The company's omnichannel graph efficiently connects various identifiers, such as HEMs, MAIDs, CTV IDs (IFAs), and UID2.0, in a simple, privacy-first implementation. TrueData's first-party approach has also significantly reduced latency and reliance on other proprietary ID solutions, further solidifying its position as an innovative and promising player in the digital data space.

Business keywords: Omnichannel Identity Graph, Addressability, First-Party Data, Privacy-First Implementation, Advertising Technology, Data Management Platforms, Identity Resolution, Mobile Advertising, Marketing Analytics

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $7.90M 5
Aligned Partners Seyen Capital Experian
Aligned Partners, Seyen Capital +3
10 Jan 2018
Series A $3.00M 2
Aligned Partners Grape Arbor VC
Aligned Partners, Grape Arbor VC
08 May 2017
Seed Round $1.06M 1
Band of Angels
Band of Angels
01 Jun 2015
Pre Seed Round $120.00K -
15 Oct 2014

TrueData Alternatives & Competitors

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TrueData vs
LiveRamp
LiveRamp United States

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Series C
1522 employees
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TrueData vs
LiveIntent, a Zeta Global Company
LiveIntent, a Zeta Global Company United States

Think outside the inbox and discover all the innovative ways email can help you grow your business.

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TrueData vs
InfoSum
InfoSum United Kingdom

Reclaim your data destiny. Build better customer experiences.

Acquired
74 employees
Advertising, Big Data
Compare TrueData vs InfoSum
Also compare with: TrueData vs DigiCenter DigiCenter View all alternatives

FAQ About TrueData

Truth In Data
TrueData was founded in 2013.
TrueData is headquartered in Los Angeles, United States.
TrueData operates in Advertising, Analytics, Big Data, Mobile, AdTech and Publishing. Its work centres on Omnichannel Identity Graph, Addressability, First-Party Data and Privacy-First Implementation.
TrueData has approximately 40 employees.
TrueData has completed 4 funding rounds, raising a total of $12.08M. The latest funding stage is Series B.
Top alternatives and competitors to TrueData include LiveRamp, LiveIntent, a Zeta Global Company, InfoSum, BDEX, DigiCenter. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
TrueData and LiveRamp are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for TrueData, https://bouncewatch.com/company/truedata, updated 10 October 2024. When citing, please name BounceWatch and link this page.

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