Place Exchange, founded in 2018 and headquartered in the United States, is revolutionizing the Advertising sector by providing a true programmatic solution for Out of Home (OOH) advertising. Their slogan, "Unlock the power of real programmatic OOH," captures the essence of their offering.
The company addresses market frustrations by breaking the traditional silos that have hindered OOH advertising. Through its patented technology, Place Exchange offers genuine real-time bidding and unified workflows akin to those in online and mobile media. It supports standard IAB creatives and enables granular device-level attribution, effectively integrating with leading DSPs.
In July 2021, Place Exchange secured a $20.00M Series A investment from Tribe Capital and Revolution Ventures. This funding underscores a strong vote of confidence in their innovative approach to expanding the reach and measurability of OOH advertising.