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PricePally logo — Fresher. Cheaper. Better. | Digital Food Co-operative for Af...

PricePally

Fresher. Cheaper. Better. | Digital Food Co-operative for African cities.

Founded 2019 Nigeria Lagos, Nigeria 67 employees Seed Total: $1.65M E-Commerce, Retail

General Information

Company Name PricePally
Founded Year 2019
Location Nigeria Lagos, Nigeria
Employees 67
Industries E-Commerce, Retail
Funding Stage Seed
Business Model B2C, E Commerce, Marketplace
Revenue Model Product Sales, Marketplace Fee, Transaction Fee
Social

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About PricePally

PricePally, founded in 2019, operates under the slogan "Fresher. Cheaper. Better." The company is carving out a niche in the e-commerce and retail industries by functioning as a digital food co-operative, specifically targeting urban markets in African cities. Headquartered in Nigeria, PricePally aims to offer consumers a combination of freshness, affordability, and quality by collaborating with trusted farmers and partners.

The platform caters to both families and businesses seeking reliable food supplies, leveraging local agricultural networks to deliver competitively priced products. This business model is particularly appealing in rapidly urbanizing African cities, where demand for efficient food distribution systems is on the rise.

PricePally recently secured a $1.30M Seed Round on 17 November 2023, with backing from high-profile investors like SOSV, Chui Ventures, Samurai Incubate, elea Foundation for Ethics in Globalization, Mureithi David, and the Hi2 Venture Fund. This investment signifies strong confidence in their innovative approach to transforming the food supply chain in Africa.

Business keywords: Digital Food Co-operative, African cities, Freshness, Affordability, Food products, Trusted farmers, Partners, Fresh ingredients, Business supplies, Local sourcing, Community-driven, Urban food access, Supply chain transparency

Services & Products

Grocery Delivery
Online Retail
Farm Fresh Produce Supply
Household Product Delivery
Charity Donations

Target Customers

Busy Professionals Home Cooks Families Residents of Lagos, Port Harcourt, Abuja, Ibadan Individuals seeking convenience

Funding Rounds & Investors (10)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $1.30M 6
SOSV Chui Ventures Samurai Incubate
SOSV, Chui Ventures +4
17 Nov 2023
Seed Round Undisclosed 1
SOSV
SOSV
20 Sep 2022
Seed Round Undisclosed 1
Hi2 Venture Fund
05 Feb 2022
Seed Round $150.00K 1
SOSV
SOSV
24 Nov 2021
Convertible Note Undisclosed 2
SOSV DEG
SOSV, DEG
15 Sep 2021
Non Equity Assistance Undisclosed 1
MassChallenge Switzerland
17 May 2021
Pre Seed Round $200.00K 3
Launch Africa Samurai Incubate
Launch Africa, Samurai Incubate +1
01 Feb 2021
Non Equity Assistance Undisclosed 1
Scaling digital Agriculture Innovations through Start-ups (SAIS)
Scaling digital Agriculture Innovations through Start-ups (SAIS)
01 Jan 2021
Pre Seed Round Undisclosed 1
GreenTec Capital Partners
GreenTec Capital Partners
06 Jul 2020
Non Equity Assistance Undisclosed 1
Westerwelle Young Founders Programme
13 Mar 2020

PricePally Alternatives & Competitors

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PricePally vs
Pasarnow
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PricePally vs
Raízs
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PricePally vs
PinMart, Inc.
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FAQ About PricePally

Fresher. Cheaper. Better. | Digital Food Co-operative for African cities.
PricePally was founded in 2019.
PricePally is headquartered in Lagos, Nigeria.
PricePally operates in E-Commerce and Retail. Its work centres on Digital Food Co-operative, African cities, Freshness and Affordability. Its customers include Busy Professionals, Home Cooks and Families.
PricePally has a B2C, E Commerce and Marketplace business model. Its revenue comes from Product Sales, Marketplace Fee and Transaction Fee.
PricePally has approximately 67 employees.
PricePally has completed 10 funding rounds, raising a total of $1.65M. The latest funding stage is Seed.
PricePally offers: Grocery Delivery, Online Retail, Farm Fresh Produce Supply, Household Product Delivery, Charity Donations.
Top alternatives and competitors to PricePally include Pasarnow, Raízs, PinMart, Inc., Cartridge People, FodaBox. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
PricePally and Pasarnow are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for PricePally, https://bouncewatch.com/company/pricepallycom, updated 27 March 2026. When citing, please name BounceWatch and link this page.

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