Prima.it, founded in 2015, is a pioneering player in the Insurtech sector, focusing primarily on distributing online insurance policies for vehicles such as cars, motorcycles, and vans. With its user-friendly platform, it aims to revolutionize traditional Insurance by offering a convenient way for clients to efficiently handle their insurance needs, significantly reducing the time spent on such tasks.
Operating within the Insurance and Automotive industries, Prima.it capitalizes on the growing digital shift in customer preferences. Its strategy leverages technology to streamline policy management, enhancing customer experience in a traditionally cumbersome process.
In terms of financial backing, Prima.it received a substantial €100.00M in Series A investment as of 15 October 2018. This funding round featured prominent investors like GS Growth and Blackstone Tactical Opportunities, indicating strong market trust and growth potential.
