Finland
Quple is a Finnish startup founded in 2014 that offers an efficient programmatic media buying solution with pinpoint accuracy, utilizing data mining and artificial intelligence. The company's focus lies in providing a performance-oriented programmatic media buying system with a strong emphasis on reaching the target audience with precision for both brand awareness and performance goals.
Quple's platform enables marketers to execute highly efficient advertising campaigns, particularly through the delivery of video commercials in various mediums including mobile apps, video streams, websites, and Smart TV. What sets them apart is their utilization of data mining to effectively segment users, sites, and applications globally, combined with the use of artificial intelligence to autonomously optimize campaigns. This approach ensures that above-market conversion rates are achieved without compromising on volume.
The startup received a significant $1.00M Venture Round investment on 06 July 2016, with key investors including SMRK VC Fund and video intelligence by Outbrain. With a focus on the advertising and marketing industries, Quple is poised to continue its growth trajectory with its innovative approach to media buying and performance-driven advertising.
