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ROKA logo — We design and build the finest performance eyewear and techn...

ROKA

We design and build the finest performance eyewear and technical gear on the planet.

Founded 2013 United States Austin, United States 73 employees Venture round Total: $43.35M E-Commerce, Fashion +4

General Information

Company Name ROKA
Founded Year 2013
Location United States Austin, United States
Employees 73
Industries E-Commerce, Fashion, Manufacturing +3
Funding Stage Venture round
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, One Time Purchase, Tiered Pricing
Social

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About ROKA

ROKA, headquartered in the United States, is a dynamic player in the E-Commerce and Sports Apparel sectors. Established in 2013 by former collegiate athletes, ROKA leverages a unique blend of athletic experience and technical expertise to deliver high-performance eyewear and technical gear.

Their mantra, "We design and build the finest performance eyewear and technical gear on the planet," underscores their commitment to quality and innovation. Over four years, ROKA has earned more than 30 patents, underlining their prowess in design and development. This has translated into major victories; their products have contributed to multiple World Championships, Olympic gold medals, and prestigious races such as the Tour de France.

Notably, the company attracted a $17.75M Venture Round investment on April 16, 2018, reflecting investor confidence in their growth potential. As ROKA continues to redefine performance standards, it represents a compelling opportunity for investors eyeing the intersection of sports innovation and retail excellence.

Business keywords: Performance Eyewear, Technical Gear Design, Patent Innovation, Athlete Endorsement, Olympic and World Titles, Triathlon Apparel, Cycling Gear, Swimming Equipment, Eyewear Innovation, Wetsuits, Swimming Goggles, Eyeglasses, Market Disruption, Sporting Equipment, Design and Development

Services & Products

Design and Manufacturing of Eyewear
Custom Eyewear Solutions
Eyewear Retail
Online Shopping Platform
Innovative Lens Technology
Virtual Try-On Experience

Target Customers

Athletes Outdoor Enthusiasts Cyclists Triathletes Runners Fashion-conscious Individuals Professionals Needing Prescription Glasses Golfers Wellness Enthusiasts

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $17.75M -
16 Apr 2018
Venture Round $12.05M -
28 Jun 2016
Angel Round $3.00M -
06 Nov 2015
Angel Round $5.00M -
23 Mar 2015
Angel Round $5.00M -
12 Jun 2014
Debt Financing $550.00K -
01 Jan 2013
Angel Round Undisclosed -
01 Jan 2013
Angel Round Undisclosed -
01 Jan 2012

ROKA Alternatives & Competitors

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ROKA vs
sailfish
sailfish Germany

Made to make you faster

25 employees
E-Commerce, Retail
ROKA vs
100%
100% United States

Inspiring a new generation of athletes and asking the original tag line, “How much effort do you giv...

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ROKA vs
MVC Group
MVC Group Italy

SPORTFUL | KARPOS | CASTELLI | ZOOT

172 employees
Fashion, Manufacturing
View all alternatives

FAQ About ROKA

We design and build the finest performance eyewear and technical gear on the planet.
ROKA was founded in 2013.
ROKA is headquartered in Austin, United States.
ROKA operates in E-Commerce, Fashion, Manufacturing, Retail, Sports and Apparel. Its work centres on Performance Eyewear, Technical Gear Design, Patent Innovation and Athlete Endorsement. Its customers include Athletes, Outdoor Enthusiasts and Cyclists.
ROKA has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales, One Time Purchase and Tiered Pricing.
ROKA has approximately 73 employees.
ROKA has completed 8 funding rounds, raising a total of $43.35M. The latest funding stage is Venture round.
ROKA offers: Design and Manufacturing of Eyewear, Custom Eyewear Solutions, Eyewear Retail, Online Shopping Platform, Innovative Lens Technology, Virtual Try-On Experience.
Top alternatives and competitors to ROKA include sailfish, 100%, MVC Group, Purpose Performance Wear, Shock Doctor. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ROKA and sailfish are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ROKA, https://bouncewatch.com/company/roka, updated 21 April 2026. When citing, please name BounceWatch and link this page.

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