100% vs ROKA
100%
Inspiring a new generation of athletes and asking the original tag line, “How much effort do you give?"
916 employees · est. 2012 · San Diego, United States
ROKA
We design and build the finest performance eyewear and technical gear on the planet
73 employees · est. 2013 · Austin, United States
100% is the older company (2012 vs 2013); 100% is the larger of the two.
Side-by-Side Comparison
| Metric | 100% | ROKA |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2013 |
| Headquarters | ||
| Headquarters | San Diego, United States | Austin, United States |
| Employees | ||
| Employees | 916 larger | 73 |
| Industry | ||
| Industry | Sports, Apparel | E-Commerce, Fashion, Manufacturing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Venture round |
| Total Funding | ||
| Total Funding | Not tracked yet | $43.35M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 8 |
| Services | ||
| Services | Not tracked yet | Design and Manufacturing of Eyewear, Custom Eyewear Solutions, Eyewear Retail, Online Shopping Platform, Innovative Lens Technology, Virtual Try-On Experience |
| Target Customers | ||
| Target Customers | Not tracked yet | Athletes, Outdoor Enthusiasts, Cyclists, Triathletes, Runners, Fashion-conscious Individuals, Professionals Needing Prescription Glasses, Golfers, Wellness Enthusiasts |
| Taxonomy | ||
| Taxonomy | MotocrossSports BrandEyewearTechnical ApparelRacing EquipmentAthlete Empowerment +9 | Performance EyewearTechnical Gear DesignPatent InnovationAthlete EndorsementOlympic And World TitlesTriathlon Apparel +9 |
| Website | ||
| Website | 100percent.com | roka.com |
About 100%
100% is a San Diego, California based startup that has revived its brand in the motocross, downhill slopes, and BMX tracks industries. The company, founded in 2012, holds a significant historical position in motocross Americana and is now inspiring a new generation of athletes with its iconic tag li...
About ROKA
ROKA, headquartered in the United States, is a dynamic player in the E-Commerce and Sports Apparel sectors. Established in 2013 by former collegiate athletes, ROKA leverages a unique blend of athletic experience and technical expertise to deliver high-performance eyewear and technical gear. Their m...
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Compiled from the BounceWatch company index. We last looked at 100% on 15 Sep 2024, and ROKA on 21 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
