Runtastic

Runtastic, a mobile fitness company, is a digital health and fitness firm that innovatively transformed a university project into a thriving subsidiary of Adidas AG. Founded in October 2009 in Pasching, Austria by Florian Gschwandtner, Alfred Luger, René Giretzlehner, and Christian Kaar, Runtastic initially dabbled in tracking technologies for sports, experimenting with sailboat races and RFID chips, before pivoting to mobile fitness apps.

The company's journey took significant strides when it caught the attention of Adidas, which acquired Runtastic for an investment of €220 million as of 01 August 2015. This strategic acquisition underscores the value proposition Runtastic presents within industries such as Health Care, Health and Wellness, Mobile, Nutrition, and Sports. Today, Runtastic leverages its initial concept metamorphosis to innovate in the fitness domain, aligning its vision with Adidas’ expansive reach and resources.