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Optimity logo — Optimity: a mission-driven tech firm focused on helping clie...

Optimity

Optimity: a mission-driven tech firm focused on helping clients & members to achieve healthier, wealthier & longer lives

Founded 2014 Canada Toronto, Canada 40 employees Series A Total: $5.00M Health Care, Health and Wellness +3

General Information

Company Name Optimity
Founded Year 2014
Location Canada Toronto, Canada
Employees 40
Industries Health Care, Health and Wellness, Information Technology +2
Funding Stage Series A
Social

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About Optimity

Optimity is a Canadian tech startup founded in 2014, specializing in health, wellness, information technology, and insurtech. The company's mission is to help clients and members achieve healthier, wealthier, and longer lives. Their proprietary SaaS products, including apps, admin-reporting-portal, APIs, SDKs, and webflow modules, utilize wearable data to drive improved member/customer experiences, mitigate ongoing risk, and increase adoption of financial wellbeing linked to health and longevity. Optimity's offerings incorporate proprietary health scores (Optimity Health Grade™), personalized wellness programs (Optimity Micro-learning content modules), and rewards & gamification methodologies (Optimity Micro-nudging & Journey System™), backed by over 3 billion first-party data points. The company has published 8 peer-reviewed studies demonstrating health population improvements and has received 10+ industry awards, along with case studies from notable clients. The company recently secured a $5.00M Series A investment on 26 January 2022, with investment support from 500 Startups, Karlani Capital, and Threshold Impact. Optimity stands out for its innovative approach to leveraging technology to enhance health and financial wellness for B2B clients, making it an attractive prospect for potential investors seeking opportunities in the health and insurtech sectors.

Taxonomy: Insurtech, Health and Wellness, Wearable Data, Financial Wellness, Gamification, Employee Benefits, AI and Analytics, Digital Strategy, Quantified Self, Insurance Technology, Health Risk Assessment, Corporate Culture, Data-driven Engagement, Mobile Solutions

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $5.00M 3
500 Startups Karlani Capital Threshold Impact
500 Startups, Karlani Capital +1
26 Jan 2022
Non Equity Assistance Undisclosed 1
VentureOut
12 Mar 2017
Seed Round Undisclosed 1
500 Startups
500 Startups
08 Feb 2017
Non Equity Assistance Undisclosed 1
L-SPARK
L-SPARK
16 Nov 2016

Optimity Alternatives & Competitors

View All Alternatives
Optimity vs
YuLife
YuLife United Kingdom

#1 insurance and wellbeing employee benefit.

Non Equity Assistance
283 employees
Health and Wellness, Insurance
Optimity vs
Runtastic
Runtastic

A mobile fitness company

Acquired
49 employees
Health Care, Health and Wellness
Optimity vs
FitBliss
FitBliss United States

Creators of Health Productivity. Health creates wealth.

Seed
4 employees
AI, Health Care
View all alternatives

FAQ About Optimity

Optimity: a mission-driven tech firm focused on helping clients & members to achieve healthier, wealthier & longer lives
Optimity was founded in 2014.
Optimity is headquartered in Toronto, Canada.
Optimity operates in Health Care, Health and Wellness, Information Technology, Insurance and Insurtech. Its work centres on Insurtech, Health and Wellness, Wearable Data and Financial Wellness.
Optimity has approximately 40 employees.
Optimity has completed 4 funding rounds, raising a total of $5.00M. The latest funding stage is Series A.
Top alternatives and competitors to Optimity include YuLife, Runtastic, FitBliss, YAS.life, Healthysure. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Optimity and YuLife are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Optimity, https://bouncewatch.com/company/optimity, updated 25 November 2024. When citing, please name BounceWatch and link this page.

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