Ann Arbor, United States
SAHI Cosmetics is a pioneering makeup brand dedicated to catering specifically to olive and yellow undertoned skin, a segment often overlooked by mainstream beauty products. Founded in 2016, the company addresses the needs of women of Hispanic, Indian, Arabic, and Mediterranean descent who struggle to find suitable makeup options due to the predominant focus on Caucasian skin tones within the industry. The brand's commitment to inclusivity and diversity is exemplified through its tailored product line, which effectively meets the requirements of this underrepresented demographic.
Headquartered in the United States, SAHI Cosmetics received a Non-Equity Assistance investment on January 30, 2019 from Target Takeoff. This strategic investment serves as a testament to the company's potential and the growing recognition of the significance of addressing the underserved needs within the beauty and cosmetics sector.
