London, United Kingdom
SECRET SALES, dubbed as The UK's most loved online designer outlet, is reshaping the e-commerce landscape. Founded in 2020 by retail visionaries Chris Griffin and Matt Purt, the company shifted from an outdated flash sales model to a dedicated premium marketplace. This innovative approach addresses excess inventory challenges by offering a direct-to-consumer platform that protects brand equity while identifying new full-price customers, fully compliant with GDPR.
The platform is a virtual hub for over 2,800 luxury and high street brands, including Dolce & Gabbana and Ted Baker. Its sleek interface and smart product adjacencies set it apart from traditionally cluttered marketplaces. Additionally, its plug-and-play technology enables seamless integration with brand supply chains, enhancing efficiency without physical stock transfers.
Boasting 50 million annual users and a 40% year-over-year growth, with 13 million registered users, SECRET SALES recently secured a €9.10M Series B investment from investors like The Group Ventures and ASOS Ventures, signaling strong market confidence and future potential.
