Serious is a Social Enterprise with a simple mission: change where people are spending their money, to create a better world. They create sustainable products that match current market leaders on quality and price but have positive environmental and social impact. Their range of products includes Serious Tissues which is the UK's first carbon-neutral toilet paper. It is made in the UK from 100% recycled paper with zero plastic and they plant a tree for every roll sold. In the last year, they have planted over 500,000 trees and are currently planting the equivalent of 5 Hyde Parks every single week, showcasing the impact of small changes. They are also empowering local communities where the trees are planted and have created 23+ years of employment so far in ten countries across the world. Their UK tree planting starts in November as part of the Queen's Jubilee Canopy. Project Ten Million brings together a consortium of corporates and organizations who, by making the simple switch to Serious Tissues, will help plant Ten Million Trees. They also have Serious Soaps that are certified plastic negative products, recovering 1kg of ocean-bound plastic per pack sold. This is the equivalent of fifty 500ml bottles or 500 crisp packets, and they're already starting to see a major impact here.
Founded in 2020 and headquartered in the United Kingdom, Serious received a grant investment from the Sky Zero Footprint Fund on 22 August 2022.
Taxonomy:
Social Enterprise, Sustainable Products, Environmental Impact, Social Impact, Carbon-Neutral, Recycled Paper, Tree Planting, Community Empowerment, Plastic Negative Products, Ocean-Bound Plastic Recovery, Corporate Social Responsibility, Employment Opportunities, Environmental Conservation, Social Innovation