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ServiceNow logo — company profile

ServiceNow

Founded 2004 United States Santa Clara, United States 35226 employees Post-IPO Equity Total: $83.70M Automation, Cloud Infrastructure +3

General Information

Company Name ServiceNow
Founded Year 2004
Location United States Santa Clara, United States
Founders / Decision Makers
Team member
Employees 35226
Industries Automation, Cloud Infrastructure, Enterprise Software +2
Funding Stage Post-IPO Equity
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Aug 31, 2026

Featured on Cnbc: August was the month of the comeback kids. Cramer reviews what drove the biggest...

Get alerts when ServiceNow shows new signals

About ServiceNow

ServiceNow is a distinguished provider of cloud-based platforms and solutions, as denoted by its listing on the NYSE: NOW. Since its founding in 2004, this United States-based company has emerged as an influential force in multiple sectors, such as Automation, Cloud Infrastructure, Enterprise Software, Insurtech, and SaaS. ServiceNow offers transformative tools aimed at improving organizational efficiency and advancing digital unification.

In its pursuit of enhancing operational agility for its clients, ServiceNow's solutions focus on innovative and connective methodologies that are crucial for future-focused enterprises. Its latest capital infusion—a Post-IPO Equity investment on 09 December 2022—demonstrates continued investor confidence, with KB Securities notably involved. A key player in revamping workplace dynamics, ServiceNow remains positioned to leverage growth opportunities in the enterprise software market.

Taxonomy: cloud-based platform, workflow automation, enterprise solutions, employee experience, innovation, agility, future technology, connectivity, organizational unification

Services & Products

AI Agents
IT Operations Management
Customer Service Management
AI Control Tower
Field Service Management
HR Service Delivery
App Engine

Target Customers

Automotive Industry Banking Sector Healthcare Providers Telecommunications Technology Providers Government Agencies Retail Enterprises Insurance Companies

Pricing

as listed on Sep 29, 2026

On request

ServiceNow's pricing page

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Equity Undisclosed 1
KB Securities
KB Securities
09 Dec 2022
Private Equity Round $10.98M -
20 Mar 2012
Private Equity Round $17.86M -
02 Feb 2012
Venture Round $41.36M 2
Sequoia Capital, Greylock
25 Nov 2009
Private Equity Round $6.00M -
16 Apr 2009
Series B $5.00M 1
JMI Equity
JMI Equity
05 Dec 2006
Series A $2.50M 1
JMI Equity
JMI Equity
05 Jul 2005

Latest News

View All
August was the month of the comeback kids. Cramer reviews what drove the biggest winners — Cnbc
August was the month of the comeback kids. Cramer reviews what drove the biggest winners
Cnbc Aug 31, 2026
Jim Cramer says Wall Street's latest trading trend is creating buying opportunities — Cnbc
Jim Cramer says Wall Street's latest trading trend is creating buying opportunities
Cnbc Aug 03, 2026
Jim Cramer says software's comeback could be the blueprint for AI stocks' next rally — Cnbc
Jim Cramer says software's comeback could be the blueprint for AI stocks' next rally
Cnbc Jul 29, 2026
The AI chip trade cracked this week, and the hunt for what replaces it has begun — Thenextweb
The AI chip trade cracked this week, and the hunt for what replaces it has begun
Thenextweb Jul 03, 2026
Jim Cramer says to use Wednesday's market rotation to your advantage. Here's how he'd play it — Cnbc
Jim Cramer says to use Wednesday's market rotation to your advantage. Here's how he'd play it
Cnbc Jul 01, 2026
Software stocks wrap up best month since 2001 as talk of 'SaaSpocalypse' subsides — Cnbc
Software stocks wrap up best month since 2001 as talk of 'SaaSpocalypse' subsides
Cnbc May 29, 2026

ServiceNow Alternatives & Competitors

View All Alternatives
ServiceNow vs
innosabi
innosabi Germany

Better is possible.

Acquired
29 employees
Enterprise Software, Internet
ServiceNow vs
n8n
n8n Germany

Flexible AI workflow automation for technical teams.

1338 employees
AI, Enterprise Software
ServiceNow vs
PeopleDoc Inc.
PeopleDoc Inc. United States

In 2020, PeopleDoc by Ultimate Software merged with Kronos to become UKG (Ultimate Kronos Group)....

Series C
24 employees
Enterprise Software, Internet
View all alternatives

FAQ About ServiceNow

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And w...
ServiceNow was founded in 2004.
ServiceNow is headquartered in Santa Clara, United States.
ServiceNow operates in Automation, Cloud Infrastructure, Enterprise Software, Insurtech and SaaS. Its work centres on cloud-based platform, workflow automation, enterprise solutions and employee experience. Its customers include Automotive Industry, Banking Sector and Healthcare Providers.
ServiceNow has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
As listed on ServiceNow's pricing page on Sep 29, 2026: On request.
ServiceNow has approximately 35226 employees.
ServiceNow has completed 7 funding rounds, raising a total of $83.70M. The latest funding stage is Post-IPO Equity.
ServiceNow offers: AI Agents, IT Operations Management, Customer Service Management, AI Control Tower, Field Service Management, HR Service Delivery, App Engine.
Top alternatives and competitors to ServiceNow include innosabi, n8n, PeopleDoc Inc., LumApps, Appian Corporation. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ServiceNow and innosabi are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ServiceNow, https://bouncewatch.com/company/servicenow, updated 6 August 2026. When citing, please name BounceWatch and link this page.

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