AR Trails vs SmartGuide
AR Trails
The AR Trails mobile app revolutionizes travel experience with AR
3 employees · est. 2020 · Yerevan, Armenia
SmartGuide
SmartGuide is a digital guide platform that turns every phone into a personal travel guide
44 employees · est. 2018 · Prague, Czech Republic
SmartGuide is the older company (2020 vs 2018); SmartGuide is the larger of the two.
Side-by-Side Comparison
| Metric | AR Trails | SmartGuide |
|---|---|---|
| Founded | ||
| Founded | 2020 | 2018 older |
| Headquarters | ||
| Headquarters | Yerevan, Armenia | Prague, Czech Republic |
| Employees | ||
| Employees | 3 | 44 larger |
| Industry | ||
| Industry | Education, Travel and Tourism, VR/AR | Big Data, Content Creators, Entertainment |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $2.41M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 4 |
| Services | ||
| Services | Not tracked yet | AI-powered multilingual guides, Digital guide creation and publication, Visitor behavior insights, Self-guided audio tours, Augmented Reality integrations, In-app exposure for destinations |
| Target Customers | ||
| Target Customers | Not tracked yet | Tourism boards, Museums, Tourist attractions, Sightseeing tour operators, Inbound tour operators, Travel organizations |
| Taxonomy | ||
| Taxonomy | Augmented RealityMobile AppTravel ExperiencesDestination ManagementAR TechnologyDigital Content +9 | Digital Travel GuidesAugmented RealityMobile ApplicationTourism TechnologyGamificationMultimedia Content +9 |
| Website | ||
| Website | artrails.app | smart-guide.org |
About AR Trails
AR Trails is a groundbreaking startup that is revolutionizing the travel experience with its mobile app leveraging AR technology. The app offers a wide variety of trails around the world, enriched with immersive visual and audio experiences, as well as quests. Whether it's city walks, hiking trails,...
About SmartGuide
SmartGuide, founded in 2018 and headquartered in the Czech Republic, is disrupting the Travel and Tourism sector with its innovative approach to guided tours. The company's platform transforms smartphones into personal travel guides, offering an engaging alternative to traditional brochures and sign...
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Compiled from the BounceWatch company index. We last looked at AR Trails on 13 Sep 2024, and SmartGuide on 5 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
