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Social Nature logo — On a mission to help people #maketheswitch to better-for-you...

Social Nature

On a mission to help people #maketheswitch to better-for-you products

Founded 2014 Canada Canada 36 employees Seed Total: $2.75M Consumer Goods, Marketing +1

General Information

Company Name Social Nature
Founded Year 2014
Location Canada Canada
Employees 36
Industries Consumer Goods, Marketing, Lifestyle
Funding Stage Seed
Social

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About Social Nature

Social Nature is a Canadian startup founded in 2014 with a mission to help people #maketheswitch to better-for-you products. The company operates at the intersection of consumer goods and marketing, focusing on driving targeted trial at retail for innovative food, health, and wellness brands across North America. Social Nature has recently secured a $1.75M Seed Round investment on 13 December 2019, with participation from prominent investors such as Active Impact Investments, Scott Lake, Fulmer Capital Partners, Conconi Growth Partners, and Lyra Growth Partners. The company's approach to driving trial at retail through its community of 1M+ shoppers signifies its potential to disrupt the traditional consumer goods industry by leveraging the power of community and social influence. With a strong focus on promoting natural and sustainable products, Social Nature's unique positioning and innovative business model make it a compelling investment opportunity for venture capitalists looking to tap into the evolving landscape of consumer goods and retail marketing. The company's growth trajectory and its ability to effect change in consumer behavior through targeted trial strategies align with the evolving consumer preferences, making it a promising contender in the startup ecosystem.

Business keywords: CPG, Product Sampling, Natural Products, Consumer Insights, Product Reviews, Health & Wellness, Food and Beverage, Focus Groups

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $1.75M 5
Active Impact Investments Conconi Growth Partners Lyra Growth Partners
Active Impact Investments, Conconi Growth Partners +3
13 Dec 2019
Seed Round $1.00M 5
Conconi Growth Partners
Conconi Growth Partners, Business Development Bank of Canada +3
02 Jun 2016
Seed Round Undisclosed -
01 Jan 2014

Social Nature Alternatives & Competitors

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Social Nature vs
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Social Nature vs
FG Finder
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FAQ About Social Nature

On a mission to help people #maketheswitch to better-for-you products
Social Nature was founded in 2014.
Social Nature is headquartered in Canada.
Social Nature operates in Consumer Goods, Marketing and Lifestyle. Its work centres on CPG, Product Sampling, Natural Products and Consumer Insights.
Social Nature has approximately 36 employees.
Social Nature has completed 3 funding rounds, raising a total of $2.75M. The latest funding stage is Seed.
Top alternatives and competitors to Social Nature include Samplico, The Honest Company, FG Finder, Touchy Feely, Ridgeline Ventures. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Social Nature and Samplico are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Social Nature, https://bouncewatch.com/company/social-nature, updated 2 December 2024. When citing, please name BounceWatch and link this page.

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