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Social Standards logo — Consumer Data, (De) Coded

Social Standards

Consumer Data, (De) Coded

Founded 2015 United States Oakland, United States 18 employees Series B Total: $12.64M Analytics, Marketing

General Information

Company Name Social Standards
Founded Year 2015
Location United States Oakland, United States
Employees 18
Industries Analytics, Marketing
Funding Stage Series B
Social

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About Social Standards

Social Standards is an analytics startup dedicated to decoding consumer data in rapidly changing markets. Founded in 2015 by veterans from Dolby and Gracenote, the company has gained recognition for transforming billions of social data points into benchmarked insights about every brand, product, feature, and trend consumers talk about. Its BI solutions have attracted significant interest from the investment community and CPG executives, empowering faster, better decision-making. The recent $5.50M Series B investment in November 2018 from Band of Angels and TPG Growth demonstrates confidence in the platform's potential. Additionally, a strategic investment from their pioneer customer, e.l.f. Cosmetics, further underscores the value Social Standards provides. With headquarters in Oakland, CA and offices in New York, NY, the startup presents promising opportunities for innovative brands and investors seeking to leverage consumer insights for strategic decision-making.

Taxonomy: Social Media Insights, Consumer Analytics, Market Research, Comparative Analytics, Social Data Analysis, Consumer Data, Marketing Insights, Investment Strategies, CPG, M&A Opportunities, Nielsen Connected Partner Program, Venture Funding, Strategic Investment, Market Vertical Approach

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $5.50M -
20 Nov 2018
Series A $4.94M 4
New York Angels Band of Angels OnGrid Ventures
New York Angels, Band of Angels +2
24 May 2017
Seed Round $2.20M 4
Keiretsu Capital New York Angels Band of Angels
Keiretsu Capital, New York Angels +2
05 May 2015

Social Standards Alternatives & Competitors

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FAQ About Social Standards

Consumer Data, (De) Coded
Social Standards was founded in 2015.
Social Standards is headquartered in Oakland, United States.
Social Standards operates in Analytics and Marketing. Its work centres on Social Media Insights, Consumer Analytics, Market Research and Comparative Analytics.
Social Standards has approximately 18 employees.
Social Standards has completed 3 funding rounds, raising a total of $12.64M. The latest funding stage is Series B.
Top alternatives and competitors to Social Standards include Macromill, Relative Insight, Canvs AI, Black Swan Data, IRI. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Social Standards and Macromill are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Social Standards, https://bouncewatch.com/company/social-standards, updated 25 November 2024. When citing, please name BounceWatch and link this page.

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