Sona

AI for better workforce decisions

Founded 2021

London, United Kingdom 255 employees Series A Total: $36.50M Enterprise Software, Productivity +1

General Information

Company Name Sona

Founded Year 2021

Location

London, United Kingdom

Employees 255

Industries Enterprise Software, Productivity, Human Resources

Funding Stage Series A

Business Model B2B, SaaS, Platform

Revenue Model Subscription, Usage Based, Tiered Pricing

Offices as of Oct 2026

London, United Kingdom

Social

BounceWatch is an independent company data service, not affiliated with Sona. To contact Sona, visit sona.ai.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Sona compare?

A PDF of Sona and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Sona soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Award Received Oct 20, 2026

Sona has been recognized on LinkedIn’s Top 20 UK Startups list for the third consecutive year, reaching #9 this year.

Major Customer Win Oct 13, 2026

Sona has secured Imperial London Hotels as a major customer, providing HR, Scheduling, Time & Attendance, Sona Pay, and Learning solutions for their 1,100+ team.

New Partnership Oct 12, 2026

Sona announced a partnership with Pineapple Insights, who is described as a "brilliant partner" for their upcoming live event.

Event Participation Oct 06, 2026

Sona's Paul Watson, VP & Hospitality Specialist, will be a speaker at the HOSPA webinar: Recruitment in the Age of AI, sharing insights on modernising workforce management.

Actively Hiring Oct 05, 2026

Hiring for 3 positions in the last 30 days.

Key Role Hiring Sep 30, 2026

Hiring for key role: VP.

+1 more signal in last 30 days

Get alerts when Sona shows new signals

About Sona

Sona, founded in 2021, is leading innovation in the Enterprise Software industry with its cutting-edge workforce management solution designed for large frontline operators. Emphasizing "AI for better workforce decisions," Sona seamlessly integrates consumer-grade design with AI-driven insights to enhance productivity and workforce satisfaction.

Sona's platform offers comprehensive WFM (Workforce Management) capabilities, encompassing Scheduling, Time & Attendance, HR, and Payroll. By leveraging intelligent AI, Sona provides real-time actionable insights aimed at boosting revenue and increasing employee satisfaction.

Headquartered in the United Kingdom, Sona recently secured a $27.50M Series A investment on 14 May 2024, backed by prominent investors including Antler, Speedinvest, Felicis Ventures, Northzone, Gradient Ventures, and Bag Ventures. This funding positions Sona to continue its growth trajectory and innovation in workforce management solutions.

Business keywords: Workforce Management, AI-driven Decision Making, Employee Scheduling, Time and Attendance, HR Technology, Payroll Management, Frontline Operators, Employee Engagement, Employee Productivity, Shift Booking Platform, Employee Empowerment, Real-time Insights, Absence Management, Instant Messaging, Operational Efficiency

Services & Products

AI-powered Labour Demand Forecasting

Autonomous Scheduling

HR and Payroll Management

Employee Onboarding and Engagement

Raffy AI Assistant

Real-time Reporting and Analytics

Target Customers

Large Organizations Hospitality Sector Hotels Care Industry Retail Businesses Logistics Entities

Pricing

as listed on Sep 28, 2026

On request

Sona's pricing page

Funding Rounds & Investors (3)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Series A	$27.50M	6	Antler, Speedinvest +4	14 May 2024
Seed Round	$6.80M	4	Leblon Capital, Tom Blomfield +2	31 Mar 2022
Pre Seed Round	$2.20M	-		10 Aug 2021

Sona Alternatives & Competitors

View All Alternatives

Sona vs

Dayforce United States

#makesworklifebetter

Post-IPO Debt

5783 employees

Enterprise Software, Information Technology

Compare Sona vs Dayforce

Sona vs

Kronos

Empowering organizations to efficiently manage labor costs, ensure compliance, and boost productivit...

Venture round

5001-10000 employees

Enterprise Software, IT

Compare Sona vs Kronos

Sona vs

Planday Denmark

Staff management and scheduling. Made easy.

Acquired

244 employees

Enterprise Software, Human Resources

Also compare with:

Legion Technologies View all alternatives

FAQ About Sona

AI for better workforce decisions

Sona was founded in 2021.

Sona is headquartered in London, United Kingdom.

Sona operates in Enterprise Software, Productivity and Human Resources. Its work centres on Workforce Management, AI-driven Decision Making, Employee Scheduling and Time and Attendance. Its customers include Large Organizations, Hospitality Sector and Hotels.

Sona has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.

As listed on Sona's pricing page on Sep 28, 2026: On request.

Sona has approximately 255 employees.

Sona has completed 3 funding rounds, raising a total of $36.50M. The latest funding stage is Series A.

Sona offers: AI-powered Labour Demand Forecasting, Autonomous Scheduling, HR and Payroll Management, Employee Onboarding and Engagement, Raffy AI Assistant, Real-time Reporting and Analytics.

Top alternatives and competitors to Sona include Dayforce, Kronos, Planday, PagarBook, Legion Technologies. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Sona and Dayforce are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sona, https://bouncewatch.com/company/sona, updated 12 October 2026. When citing, please name BounceWatch and link this page.

Sona

General Information

Discover More

What changed at Sona recently?

About Sona

Services & Products

Target Customers

Pricing

Funding Rounds & Investors (3)

Sona Alternatives & Competitors

FAQ About Sona