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Sona logo — AI for better workforce decisions

Sona

AI for better workforce decisions

Founded 2021 United Kingdom London, United Kingdom 244 employees Series A Total: $36.50M Enterprise Software, Productivity +1

General Information

Company Name Sona
Founded Year 2021
Location United Kingdom London, United Kingdom +1
Employees 244
Industries Enterprise Software, Productivity, Human Resources
Funding Stage Series A
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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Major Customer Win Sep 02, 2026

Sona has secured Signature Senior Lifestyle as a customer, successfully consolidating their HR, payroll, scheduling, and time & attendance systems into a single platform.

New Partnership Aug 19, 2026

Sona's VP of Hospitality, Paul Watson, had an article published by HOSPA, indicating a content publishing partnership.

Event Participation Aug 14, 2026

Sona is participating as an exhibitor at the Hospitality Tech Expo, taking place in London from 29-30 September.

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About Sona

Sona, founded in 2021, is leading innovation in the Enterprise Software industry with its cutting-edge workforce management solution designed for large frontline operators. Emphasizing "AI for better workforce decisions," Sona seamlessly integrates consumer-grade design with AI-driven insights to enhance productivity and workforce satisfaction.

Sona's platform offers comprehensive WFM (Workforce Management) capabilities, encompassing Scheduling, Time & Attendance, HR, and Payroll. By leveraging intelligent AI, Sona provides real-time actionable insights aimed at boosting revenue and increasing employee satisfaction.

Headquartered in the United Kingdom, Sona recently secured a $27.50M Series A investment on 14 May 2024, backed by prominent investors including Antler, Speedinvest, Felicis Ventures, Northzone, Gradient Ventures, and Bag Ventures. This funding positions Sona to continue its growth trajectory and innovation in workforce management solutions.

Taxonomy: Workforce Management, AI-driven Decision Making, Employee Scheduling, Time and Attendance, HR Technology, Payroll Management, Frontline Operators, Employee Engagement, Employee Productivity, Shift Booking Platform, Employee Empowerment, Real-time Insights, Absence Management, Instant Messaging, Operational Efficiency

Services & Products

AI-powered Labour Demand Forecasting
Autonomous Scheduling
HR and Payroll Management
Employee Onboarding and Engagement
Raffy AI Assistant
Real-time Reporting and Analytics

Target Customers

Large Organizations Hospitality Sector Hotels Care Industry Retail Businesses Logistics Entities

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 6
Investor Investor Investor Investor Investor
•••• •••• 		14 May 2024
Seed Round •••••• 4
Investor
•••• •••• 		31 Mar 2022
Pre Seed Round •••••• - 10 Aug 2021

Sona Alternatives & Competitors

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FAQ About Sona

AI for better workforce decisions
Sona was founded in 2021.
Sona is headquartered in London, United Kingdom.
Sona operates in the following industries: Enterprise Software, Productivity, Human Resources.
Sona has approximately 244 employees.
Sona has completed 3 funding rounds, raising a total of $36.50M. The latest funding stage is Series A.
Sona offers: AI-powered Labour Demand Forecasting, Autonomous Scheduling, HR and Payroll Management, Employee Onboarding and Engagement, Raffy AI Assistant, Real-time Reporting and Analytics.
Top alternatives and competitors to Sona include Sona Senior Living, Sona, Table Needs, Time Card, HappySignals Ltd. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sona and Sona Senior Living are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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