Sonobi

Sonobi, founded in 2011, is a pioneering force in the tech sector, especially in digital advertising and CTV/OTT advancements. The company positions itself as an innovative leader by shifting from traditional impression-based to individual-based advertising through its proprietary JetStream technology.

The platform unifies premium media properties with Fortune 500 advertisers, facilitating direct collaboration to enhance addressable communication plans. This approach is designed to meet the needs of consumers, thereby enhancing the effectiveness of ad spend.

In the realm of CTV and OTT advertising, Sonobi offers CTV Supply Optimization that significantly improves conversions, revenue, and site visits. Their Performance Platform supports outcome-based advertising leading to increased reach, lift, and ROAS.

The company last secured a Growth Equity VC investment on 01 October 2020 from Cohere Capital Partners. As an independent and consumer-focused firm headquartered in the United States, Sonobi continues to provide fast, flexible, and customizable solutions in the evolving advertising landscape.