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Sonobi logo — Pioneering Innovation in Technology through Digital Advertis...

Sonobi

Pioneering Innovation in Technology through Digital Advertising and CTV/OTT Advancements.

Founded 2011 United States Winter Park, United States 32 employees Growth Total: $10.40M

General Information

Company Name Sonobi
Founded Year 2011
Location United States Winter Park, United States
Employees 32
Funding Stage Growth
Business Model B2B, Platform, B2B2C
Revenue Model Advertising, Performance Based, Marketplace Fee
Social

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About Sonobi

Sonobi, founded in 2011, is a pioneering force in the tech sector, especially in digital advertising and CTV/OTT advancements. The company positions itself as an innovative leader by shifting from traditional impression-based to individual-based advertising through its proprietary JetStream technology.

The platform unifies premium media properties with Fortune 500 advertisers, facilitating direct collaboration to enhance addressable communication plans. This approach is designed to meet the needs of consumers, thereby enhancing the effectiveness of ad spend.

In the realm of CTV and OTT advertising, Sonobi offers CTV Supply Optimization that significantly improves conversions, revenue, and site visits. Their Performance Platform supports outcome-based advertising leading to increased reach, lift, and ROAS.

The company last secured a Growth Equity VC investment on 01 October 2020 from Cohere Capital Partners. As an independent and consumer-focused firm headquartered in the United States, Sonobi continues to provide fast, flexible, and customizable solutions in the evolving advertising landscape.

Business keywords: Digital Advertising, CTV/OTT Advancements, JetStream Technology, Consumer-Centric Advertising, CTV Supply Optimization, Outcome-Based Advertising, ROAS Enhancement, Ad Tech Solutions, Performance Platform, Real Time Bidding, Forecasting & Planning, Media Marketplace Optimization, Premium Media Experiences, Cross-Media Integration, Programmatic Ads

Services & Products

JetStream Audience Forecasting
Connected TV (CTV) Advertising Solutions
Supply Path Optimization for Publishers
Programmatic Header Bidding
Native Ad Solutions

Target Customers

Brands Digital Service Providers (DSPs) Publishers Advertisers Media Agencies

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Growth Equity VC Undisclosed 1
Cohere Capital Partners
Cohere Capital Partners
01 Oct 2020
Series A $10.40M 1
Safeguard Scientifics
Safeguard Scientifics
01 Aug 2015

Sonobi Alternatives & Competitors

Sonobi vs
The Trade Desk
The Trade Desk United States

We’re committed to making digital advertising better, because the future of the open internet depend...

4781 employees
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FAQ About Sonobi

Pioneering Innovation in Technology through Digital Advertising and CTV/OTT Advancements.
Sonobi was founded in 2011.
Sonobi is headquartered in Winter Park, United States.
Sonobi has a B2B, Platform and B2B2C business model. Its revenue comes from Advertising, Performance Based and Marketplace Fee.
Sonobi has approximately 32 employees.
Sonobi has completed 2 funding rounds, raising a total of $10.40M. The latest funding stage is Growth.
Sonobi offers: JetStream Audience Forecasting, Connected TV (CTV) Advertising Solutions, Supply Path Optimization for Publishers, Programmatic Header Bidding, Native Ad Solutions.
Top alternatives and competitors to Sonobi include The Trade Desk. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sonobi and The Trade Desk are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sonobi, https://bouncewatch.com/company/sonobi, updated 30 April 2026. When citing, please name BounceWatch and link this page.

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