Sonobi vs The Trade Desk
Sonobi
Pioneering Innovation in Technology through Digital Advertising and CTV/OTT Advancements
32 employees · est. 2011 · Winter Park, United States
The Trade Desk
We’re committed to making digital advertising better, because the future of the open internet depends on it
4781 employees · est. 2009 · Ventura, United States
The Trade Desk is the older company (2011 vs 2009); The Trade Desk is the larger of the two.
Side-by-Side Comparison
| Metric | Sonobi | The Trade Desk |
|---|---|---|
| Founded | ||
| Founded | 2011 | 2009 older |
| Headquarters | ||
| Headquarters | Winter Park, United States | Ventura, United States |
| Employees | ||
| Employees | 32 | 4781 larger |
| Funding Stage | ||
| Funding Stage | Growth | Not tracked yet |
| Total Funding | ||
| Total Funding | $10.40M | $276.50M |
| Funding Rounds | ||
| Funding Rounds | 2 | 9 |
| Services | ||
| Services | JetStream Audience Forecasting, Connected TV (CTV) Advertising Solutions, Supply Path Optimization for Publishers, Programmatic Header Bidding, Native Ad Solutions | Demand Side Platform (DSP), Omnichannel Advertising Solutions, Programmatic Buying, Audience Targeting and Measurement, Advertising Media Partnerships |
| Target Customers | ||
| Target Customers | Brands, Digital Service Providers (DSPs), Publishers, Advertisers, Media Agencies | Data-Driven Marketers, Brand Advertisers, Retailers, Media Agencies |
| Taxonomy | ||
| Taxonomy | Digital AdvertisingCTV/OTT AdvancementsJetStream TechnologyConsumer-Centric AdvertisingCTV Supply OptimizationOutcome-Based Advertising +9 | Digital AdvertisingMedia Buying PlatformProgrammatic AdvertisingAd Campaign ManagementConnected TV AdvertisingReal Time Bidding +7 |
| Website | ||
| Website | sonobi.com | thetradedesk.com |
About Sonobi
Sonobi, founded in 2011, is a pioneering force in the tech sector, especially in digital advertising and CTV/OTT advancements. The company positions itself as an innovative leader by shifting from traditional impression-based to individual-based advertising through its proprietary JetStream technolo...
About The Trade Desk
The Trade Desk is a prominent player in digital advertising, dedicated to enhancing digital advertisement quality to support the future of the open internet. Their slogan, "We’re committed to making digital advertising better, because the future of the open internet depends on it.", captures their m...
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Compiled from the BounceWatch company index. We last looked at Sonobi on 30 Apr 2026, and The Trade Desk on 22 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
