SparkPlug logo — SparkPlug rewards top-performing retail salespeople with col...

SparkPlug

SparkPlug rewards top-performing retail salespeople with cold hard cash via gamified commissions, contests, and goals.

Founded 2020 United States San Francisco, United States 47 employees Series A Total: $11.51M Retail, SaaS +1

General Information

Company Name SparkPlug
Founded Year 2020
Location United States San Francisco, United States +1
Founders / Decision Makers
Team member
Employees 47
Industries Retail, SaaS, Marketing
Funding Stage Series A
Social

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About SparkPlug

SparkPlug is a SaaS startup founded in 2018, headquartered in the United States, which has recently received an $8.00M Series A investment on 03 November 2022 from notable investors including Industry Ventures, Lightbank, TenOneTen Ventures, Colibri Equity Management, and Jason Calacanis. The company operates with the slogan "SparkPlug rewards top-performing retail salespeople with cold hard cash via gamified commissions, contests, and goals." Its primary focus is on enabling brands in complex CPG verticals such as beauty, electronics, and outdoor gear to directly incentivize point-of-purchase experts, who influence customer purchasing decisions up to 92% of the time. SparkPlug achieves this by providing rewards for each sale generated through gamified commissions, contests, and goals. This approach not only drives more revenue for the brands and improves the performance of retail employees but also promotes fair compensation and economic equality for frontline workers across the world, based on their daily sales revenue. The company's innovative business model, dedication to creating fair compensation structures, and its potential to revolutionize the retail industry make SparkPlug an attractive investment opportunity for venture capital firms seeking startups with the potential to drive meaningful change in the market.

Taxonomy: Retail Sales, CPG Verticals, Point-of-Purchase Experts, Sales Performance, Brand Revenue, Employee Incentives, Retailer Performance, Influencer Compensation, Economic Equality, Gamification, Sales Rewards, Frontline Workers, Product Recommendation, Cash Commissions, Contests

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 5
Investor Investor Investor Investor Investor
03 Nov 2022
Seed Round •••••• 7
Investor Investor Investor Investor Investor Investor
•••• ••••
11 Feb 2021
Pre Seed Round •••••• 1
Investor
08 Sep 2020
Pre Seed Round •••••• - 10 Nov 2019
Pre Seed Round •••••• - 30 Apr 2018

View All 6 Funding Rounds

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FAQ About SparkPlug

SparkPlug rewards top-performing retail salespeople with cold hard cash via gamified commissions, contests, and goals.
SparkPlug was founded in 2020.
SparkPlug is headquartered in San Francisco, United States.
SparkPlug operates in the following industries: Retail, SaaS, Marketing.
SparkPlug has approximately 47 employees.
SparkPlug has completed 6 funding rounds, raising a total of $11.51M. The latest funding stage is Series A.
Top alternatives and competitors to SparkPlug include Albacross, Wonderway, BigSpring AI, IVM & Co., Beyond Agency. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SparkPlug and Albacross are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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