Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
SPORT 24 logo — Embrace your passion

SPORT 24

Embrace your passion

Founded 2012 Denmark Denmark 543 employees Retail, Sports

General Information

Company Name SPORT 24
Founded Year 2012
Location Denmark Denmark
Employees 543
Industries Retail, Sports
Business Model B2C, E Commerce, B2B
Revenue Model Product Sales, Service Fee, Affiliate
Social

BounceWatch is an independent company data service, not affiliated with SPORT 24. To contact SPORT 24, visit sport24.dk.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does SPORT 24 compare?

A PDF of SPORT 24 and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting SPORT 24 soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About SPORT 24

SPORT 24, founded in 2012, is Denmark's leading sports retailer, specializing in sports clothing, equipment, and sport fashion. With a strategy that seamlessly integrates both online and physical shopping spaces, the company has established itself as the top choice for Danish families in the sports retail industry.

Headquartered in Silkeborg, Denmark, SPORT 24 operates over 60 retail and outlet locations. Its business structure is divided into four key departments: retail shops, SPORT 24 TEAM, and SPORT 24 BUSINESS. These departments extend the company's reach across various sectors, providing a comprehensive range of products to clubs, schools, institutions, and businesses while being efficiently supported by robust online platforms.

Currently employing over 1,100 staff nationwide, SPORT 24 is recognized for its strategic market coverage and strong integration of physical and digital sales channels. Although there have been no recent investments, the company's dominance in the market makes it a promising candidate for future investment opportunities in the retail and sports sectors.

Business keywords: sports retail, omnichannel strategy, sports clothing, sports equipment, sport fashion, high street market, online shopping, physical stores, B2C retail, B2B services, corporate gifts, profile clothing, distribution center, school and club supply, leisurewear

Services & Products

Retail Sales
Online Shopping
Product Recommendations
Customer Loyalty Programs
Live Product Demos

Target Customers

Athletes Fitness Enthusiasts Outdoor Adventurers Sports Teams Families

No funding data available for SPORT 24 yet.

SPORT 24 Alternatives & Competitors

View All Alternatives
SPORT 24 vs
Run2Day
Run2Day The Netherlands

Door Runners Voor Runners

118 employees
Retail, Sports
SPORT 24 vs
Sigma Sports
Sigma Sports United Kingdom

A UK leading premium cycling and triathlon retailer and community hub

118 employees
Retail, Sports
SPORT 24 vs
Supplementler.com
Supplementler.com Turkey

Dikey Vitamin Kozm. ve Gıda Takviyeleri Paz. Tic. A.Ş.

Seed
213 employees
E-Commerce, Health Care
Also compare with: SPORT 24 vs Halti Oy Halti Oy View all alternatives

FAQ About SPORT 24

Embrace your passion
SPORT 24 was founded in 2012.
SPORT 24 is headquartered in Denmark.
SPORT 24 operates in Retail and Sports. Its work centres on sports retail, omnichannel strategy, sports clothing and sports equipment. Its customers include Athletes, Fitness Enthusiasts and Outdoor Adventurers.
SPORT 24 has a B2C, E Commerce and B2B business model. Its revenue comes from Product Sales, Service Fee and Affiliate.
SPORT 24 has approximately 543 employees.
SPORT 24 offers: Retail Sales, Online Shopping, Product Recommendations, Customer Loyalty Programs, Live Product Demos.
Top alternatives and competitors to SPORT 24 include Run2Day, Sigma Sports, Supplementler.com, Silverfish UK Ltd, Halti Oy. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SPORT 24 and Run2Day are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SPORT 24, https://bouncewatch.com/company/sport-24, updated 10 March 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout