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Sundial Brands logo — Black founded & Black led

Sundial Brands

Black founded & Black led

Founded 1992 United States Amityville, United States 73 employees Venture round Health Care, Manufacturing +1

General Information

Company Name Sundial Brands
Founded Year 1992
Location United States Amityville, United States
Employees 73
Industries Health Care, Manufacturing, Lifestyle
Funding Stage Venture round
Social

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About Sundial Brands

Sundial Brands is a Black founded & Black led company that produces a range of personal care products, including SheaMoisture, SheaMoisture Men, Emerge, Nubian Heritage, and nyakio™, all made with natural and certified organic ingredients. The company's commitment to ethical sourcing is reflected in its certified B Corp and certified Fair for Life status, as well as its dedication to the Community Commerce business model, through which it ethically sources shea butter from 15 women’s co-ops in Northern Ghana. The company's rich history is rooted in familial and cultural legacies. Its flagship brand, SheaMoisture, traces back to the founder Richelieu Dennis’s grandmother, Sofi, who sold handcrafted shea butter soaps and salves in Sierra Leone. Nubian Heritage, another brand under Sundial's umbrella, began with Richelieu and his friend, Nyema Tubman, selling their creations in Harlem. In addition, the nyakio™ skincare line draws inspiration from founder Nyakio Kamoche Grieco’s family of medicine men, farmers, and educators. In a significant move, Sundial Brands became a subsidiary of Unilever, a global consumer goods company, further elevating its position in the market. Its commitment to social impact is also seen in its association with the ground-breaking Madam C.J. Walker, continuing her legacy through the MCJW hair care line. The Venture Round investment at 02 September 2015 led by Bain Capital added momentum to Sundial Brands’ growth trajectory. The company’s focus on culturally authentic products, ethical sourcing, and commitment to community empowerment positions it as an attractive opportunity for investors seeking both financial returns and social impact.

Business keywords: Beauty, Skincare, Natural Ingredients, Organic Products, Black-Owned Business, Social Impact, Ethical Sourcing, Fair Trade, Small Business Support, Cultural Authenticity, Community Commerce, Women Empowerment, Sustainable Business, Philanthropy

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Bain Capital
Bain Capital
02 Sep 2015

Sundial Brands Alternatives & Competitors

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Sundial Brands vs
Truly
Truly United States

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109 employees
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Sundial Brands vs
Freshly Cosmetics
Freshly Cosmetics Spain

Natural, ethical, sustainable beauty with a focus on self-care and inclusivity for all. Science-base...

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Sundial Brands vs
MYLILY -
MYLILY - Germany

Products for all needs of Woman* from 1st period to menopause

Seed
15 employees
E-Commerce, Health Care
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FAQ About Sundial Brands

Black founded & Black led
Sundial Brands was founded in 1992.
Sundial Brands is headquartered in Amityville, United States.
Sundial Brands operates in Health Care, Manufacturing and Lifestyle. Its work centres on Beauty, Skincare, Natural Ingredients and Organic Products.
Sundial Brands has approximately 73 employees.
Sundial Brands has completed 1 funding round. The latest funding stage is Venture round.
Top alternatives and competitors to Sundial Brands include Truly, Freshly Cosmetics, MYLILY -. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sundial Brands and Truly are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sundial Brands, https://bouncewatch.com/company/sundial-brands, updated 28 October 2024. When citing, please name BounceWatch and link this page.

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