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Tamara logo — Helping people own their dreams

Tamara

Helping people own their dreams

Founded 2020 Saudi Arabia Saudi Arabia 1239 employees Series C Total: $955.60M E-Commerce, Financial Services +3

General Information

Company Name Tamara
Founded Year 2020
Location Saudi Arabia Saudi Arabia
Founders / Decision Makers
Team member
Employees 1239
Industries E-Commerce, Financial Services, Fintech +2
Funding Stage Series C
Business Model Embedded Finance, B2B2C, Platform
Revenue Model Transaction Fee, Subscription, Advertising
Social

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About Tamara

Tamara, founded in 2020, has quickly emerged as a leading fintech platform in Saudi Arabia and the GCC region. With its slogan "Helping people own their dreams", Tamara's mission is to construct the most customer-centric financial super-app on earth.

Boasting over 20 million users, Tamara has cemented partnerships with both renowned global brands like Apple, SHEIN, and Amazon, and key regional players such as Jarir, noon, and IKEA. The company aims at reshaping the landscape of E-Commerce, Payments, and Retail sectors in the region.

Heralding a robust growth trajectory, Tamara recently secured a significant $340.00M Series C investment on 18 December 2023, led by a consortium of top-tier investors including Coatue, Endeavor Catalyst, PIF, Shorooq Partners, Pinnacle Capital, Saudi National Bank, Sanabil, and Checkout.com. This backing underscores its capacity and ambition to revolutionize the financial framework in the area.

Business keywords: Financial Super-App, Customer-Centric Solutions, Payments Platform, Retail Technology, Digital Banking, Buy Now Pay Later, Startup Growth, Investment, Fintech Partnerships, Merchant Services, Consumer Finance, Saudi Arabia Technology, Regional Expansion

Services & Products

Flexible Payment Plans
Interest-Free Installments
Business Payment Tools
APR Calculator
Smart Cashback Program
Consumer Protection

Target Customers

Online Shoppers Retail Businesses E-commerce Platforms Merchants in KSA, UAE, Kuwait, Bahrain

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $340.00M 8
Coatue Endeavor Catalyst PIF
Coatue, Endeavor Catalyst +6
18 Dec 2023
Debt Financing $250.00M 2
Goldman Sachs Shorooq Partners
Goldman Sachs, Shorooq Partners
14 Nov 2023
Debt Financing $150.00M 1
Goldman Sachs
Goldman Sachs
16 Mar 2023
Series B $100.00M 5
Coatue Endeavor Catalyst Shorooq Partners
Coatue, Endeavor Catalyst +3
22 Aug 2022
Series A $110.00M 1
Checkout.com
22 Apr 2021
Debt Financing Undisclosed 1
Checkout.com
22 Apr 2021
Seed Round $5.60M 7
Khwarizmi Ventures Nama Ventures Seedra Ventures
Khwarizmi Ventures, Nama Ventures +5
18 Jan 2021
Pre Seed Round Undisclosed 1
Musaab Hakami
01 Jul 2020

Latest News

View All
Early-stage fintech startups just got more funding sources — Techcrunch
Early-stage fintech startups just got more funding sources
Techcrunch Jan 23, 2024
Saudi shopping and BNPL platform Tamara tops $1B valuation in $340M Series C funding — Techcrunch
Saudi shopping and BNPL platform Tamara tops $1B valuation in $340M Series C funding
Techcrunch Jan 23, 2024
Re-commerce marketplace Soum gets $18M backing to scale in MENA — Techcrunch
Re-commerce marketplace Soum gets $18M backing to scale in MENA
Techcrunch Jan 23, 2024

Tamara Alternatives & Competitors

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Tamara vs
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Take your time to enjoy, take your time to pay | Buy Now, Pay Later

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Montonio
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Tamara vs
Splitit
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FAQ About Tamara

Helping people own their dreams
Tamara was founded in 2020.
Tamara is headquartered in Saudi Arabia.
Tamara operates in E-Commerce, Financial Services, Fintech, Payments and Retail. Its work centres on Financial Super-App, Customer-Centric Solutions, Payments Platform and Retail Technology. Its customers include Online Shoppers, Retail Businesses and E-commerce Platforms.
Tamara has a Embedded Finance, B2B2C and Platform business model. Its revenue comes from Transaction Fee, Subscription and Advertising.
Tamara has approximately 1239 employees.
Tamara has completed 8 funding rounds, raising a total of $955.60M. The latest funding stage is Series C.
Tamara offers: Flexible Payment Plans, Interest-Free Installments, Business Payment Tools, APR Calculator, Smart Cashback Program, Consumer Protection.
Top alternatives and competitors to Tamara include Scalapay, Montonio, Splitit, Satispay, XStak Inc.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tamara and Scalapay are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Tamara, https://bouncewatch.com/company/tamara, updated 11 April 2026. When citing, please name BounceWatch and link this page.

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