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Thread logo — Helping people feel happier and more self-confident by makin...

Thread

Helping people feel happier and more self-confident by making it easier to dress well

Founded 2012 United Kingdom London, United Kingdom 18 employees Series B Total: $30.47M E-Commerce, Fashion +1

General Information

Company Name Thread
Founded Year 2012
Location United Kingdom London, United Kingdom
Founders / Decision Makers
Team member
Employees 18
Industries E-Commerce, Fashion, Internet
Funding Stage Series B
Social

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About Thread

Thread, founded in 2012 and headquartered in the United Kingdom, operates in the E-Commerce, Fashion, and Internet industries. The company aims to enhance personal confidence and happiness by streamlining the process of dressing well. Their integration of stylist expertise with advanced AI technology delivers a highly personalized shopping experience without a subscription fee.

Thread provides a consolidated platform featuring over 1,000 top brands, offering tailored outfit suggestions and style advice matched to individual preferences. The company has successfully secured an impressive £25M in funding. Noteworthy investors include Beringea, Balderton Capital, Demis Hassabis and Mustafa Suleyman of DeepMind, Andrew Jennings, Edgar Bronfman Jr., Guy Hipwell, and Shakil Kahn. Their latest investment was a Series B round on November 24, 2021, by Rachel Zoe Ventures.

Taxonomy: Clothes Discovery Service, Personalized Shopping, Stylist Expertise, E-Commerce, Online Personal Styling, Fashion Technology, Retail Innovation, Outfit Recommendations, Men's Fashion, Customer Personalization, Clothing Brands Aggregator, Tech-Enabled Fashion

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series B Undisclosed 1
Rachel Zoe Ventures
Rachel Zoe Ventures
24 Nov 2021
Debt Financing $3.34M -
25 Mar 2020
Series B Undisclosed 1
Venrex
Venrex
20 Nov 2019
Equity Crowdfunding £2.03M 1
Dave Bailey
16 Oct 2018
Series B £16.70M 4
Balderton Capital Beringea Forward Partners
Balderton Capital, Beringea +2
16 Oct 2018
Venture Round £4.00M 2
Balderton Capital Beringea
Balderton Capital, Beringea
01 Jun 2016
Series A £4.40M 7
Balderton Capital Passion Capital
Balderton Capital, Passion Capital +5
23 Aug 2015
Seed Round Undisclosed 10
Y Combinator Passion Capital William Reeve
Y Combinator, Passion Capital +8
01 Dec 2013
Venture Round Undisclosed 1
Y Combinator
Y Combinator
22 Aug 2012

Thread Alternatives & Competitors

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Thread vs
Glamhive
Glamhive United States

The Best Personal Stylists | Look Great. Feel Amazing.

40 employees
E-Commerce, Fashion
Thread vs
Wantable
Wantable United States

We fuel self confidence through personally styled boxes of clothing. Everything we do, we do with he...

Series D
188 employees
E-Commerce, Fashion
Thread vs
The Outfit
The Outfit Romania

Fashion-tech personal shopper combining data and personal stylists for women's personal styling serv...

Seed
11-50 employees
E-Commerce, Fashion
View all alternatives

FAQ About Thread

Helping people feel happier and more self-confident by making it easier to dress well
Thread was founded in 2012.
Thread is headquartered in London, United Kingdom.
Thread operates in E-Commerce, Fashion and Internet. Its work centres on Clothes Discovery Service, Personalized Shopping, Stylist Expertise and E-Commerce.
Thread has approximately 18 employees.
Thread has completed 9 funding rounds, raising a total of $30.47M. The latest funding stage is Series B.
Top alternatives and competitors to Thread include Glamhive, Wantable, The Outfit, Lookiero, LOOKBOX. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Thread and Glamhive are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Thread, https://bouncewatch.com/company/thread, updated 4 April 2026. When citing, please name BounceWatch and link this page.

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