Tonal logo — Build lasting strength with a variety of workouts and the gu...

Tonal

Build lasting strength with a variety of workouts and the guidance of expert coaches. On sale now at the link in bio.

Founded 2015 United States San Francisco, United States 404 employees Total: $580.00M AI, Consumer Electronics +3

General Information

Company Name Tonal
Founded Year 2015
Location United States San Francisco, United States
Employees 404
Industries AI, Consumer Electronics, Health and Wellness +2
Business Model D2C, Subscription Box, E Commerce
Revenue Model Subscription, Product Sales, Service Fee
Social

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About Tonal

Tonal, founded in 2015 and headquartered in the United States, is at the forefront of integrating AI and Machine Learning into the Consumer Electronics and Health and Wellness industries. The company's slogan, "Build lasting strength with a variety of workouts and the guidance of expert coaches," perfectly encapsulates its mission to revolutionize strength training through innovative technology.

Backed by a $130 million Late VC investment as of April 2023, Tonal continues to gain significant traction in the Sports sector. Esteemed investors such as Kindred Ventures, L Catterton, Cobalt Capital, Dragoneer Investment Group, and Transformational Healthcare have shown confidence in the company's potential to scale and lead in this niche market.

With a robust foundation and strong investor support, Tonal is well-positioned for future growth, making it an intriguing prospect for venture capitalists looking to invest in technology-driven fitness solutions.

Business keywords: strength training, smart home gym, fitness technology, personalized workouts, expert-led coaching, wall-mounted equipment, muscle building, athletic performance, live-recorded classes, fitness equipment manufacturing, digital fitness solutions, health and wellness, AI-driven coaching

Services & Products

Smart Training Technology
Personalized Fitness Programs
Real-Time Workout Guidance
Strength Assessment and Tracking

Target Customers

Home Fitness Enthusiasts Strength Training Individuals Multi-Member Households Age-Diverse Fitness Seekers Prenatal and Postpartum Individuals

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Late VC $130.00M 5
Kindred Ventures, L Catterton +3
01 Apr 2023
Series E $250.00M 9
Sapphire Ventures, L Catterton +7
01 Mar 2021
Late VC $110.00M 10
Sapphire Ventures, L Catterton +8
01 Sep 2020
Series C $45.00M 6
Sapphire Ventures, Serena Ventures +4
01 Apr 2019
Series B $30.00M 4
Bolt, Sapphire Ventures +2
01 Jun 2018
Series A $12.00M 1
Shasta Ventures
01 Oct 2016
Seed $3.00M 2
Bolt, Mayfield
01 Oct 2015

Tonal Alternatives & Competitors

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FAQ About Tonal

Build lasting strength with a variety of workouts and the guidance of expert coaches. On sale now at the link in bio.
Tonal was founded in 2015.
Tonal is headquartered in San Francisco, United States.
Tonal operates in AI, Consumer Electronics, Health and Wellness, Sports and Machine Learning. Its work centres on strength training, smart home gym, fitness technology and personalized workouts. Its customers include Home Fitness Enthusiasts, Strength Training Individuals and Multi-Member Households.
Tonal has a D2C, Subscription Box and E Commerce business model. Its revenue comes from Subscription, Product Sales and Service Fee.
Tonal has approximately 404 employees.
Tonal has completed 7 funding rounds, raising a total of $580.00M.
Tonal offers: Smart Training Technology, Personalized Fitness Programs, Real-Time Workout Guidance, Strength Assessment and Tracking.
Top alternatives and competitors to Tonal include Peloton Interactive, Alchemy 365, Member 24, The Handle Bar | CYCLE | SCULPT | STRENGTH | FLOW, STRONG Pilates. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tonal and Peloton Interactive are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Tonal, https://bouncewatch.com/company/tonal, updated 27 May 2026. When citing, please name BounceWatch and link this page.

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