LiveIntent, a Zeta Global Company
Think outside the inbox and discover all the innovative ways email can help you grow your business.
84 employees · est. 2009 · New York, United States
LiveIntent, a Zeta Global Company is the older company (2009 vs 2013); LiveIntent, a Zeta Global Company is the larger of the two.
Side-by-Side Comparison
| Metric | LiveIntent, a Zeta Global Company | TrueData |
|---|---|---|
| Founded | ||
| Founded | 2009 older | 2013 |
| Headquarters | ||
| Headquarters | New York, United States | Los Angeles, United States |
| Employees | ||
| Employees | 84 larger | 40 |
| Industry | ||
| Industry | Advertising, Analytics, Marketing | Advertising, Analytics, Big Data |
| Funding Stage | ||
| Funding Stage | Series D | Series B |
| Total Funding | ||
| Total Funding | $65.10M | $12.08M |
| Funding Rounds | ||
| Funding Rounds | 4 | 4 |
| Services | ||
| Services | People-Based Audiences, Native Curated Packages, Full Funnel Solutions, Publisher Revenue Maximization, HIRO (Helping Identity Reveal Opportunity) | Not tracked yet |
| Target Customers | ||
| Target Customers | Marketers, Publishers, Growth Marketers, Acquisition Managers, Digital Advertising Professionals | Not tracked yet |
| Taxonomy | ||
| Taxonomy | People-Based Marketing, Email Marketing, Identity Graph, Data Monetization, Audience Understanding, Customer Retention, Mobile-First Marketing, Customer Graph, Display Advertising, Identity Resolution, Real-Time Optimization, Customer Acquisition, Marketing Technology, Advertising Technology | Omnichannel Identity Graph, Addressability, First-Party Data, Privacy-First Implementation, Advertising Technology, Data Management Platforms, Identity Resolution, Mobile Advertising, Marketing Analytics |
| Website | ||
| Website | liveintent.com | truedata.co |
About LiveIntent, a Zeta Global Company
LiveIntent, a Zeta Global Company, established in 2009, is a leading name in the AdTech sector, specializing in people-based marketing. The company's innovative slogan, "Think outside the inbox and discover all the innovative ways email can help you grow your business," sets the stage for its unique...
About TrueData
TrueData is a United States-based startup founded in 2013 with the slogan "Truth In Data." The company has developed an impressive independent, omnichannel, identity graph that serves as a link between people & households and their digital devices. TrueData's significant capabilities enable it to po...
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Compiled from the BounceWatch company index. We last looked at LiveIntent, a Zeta Global Company on 1 May 2026, and TrueData on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
