udobu is an Israeli startup founded in 2014 that focuses on enhancing revenue through precise fan behavior predictions for optimal event monetization. The company's suite of services is designed to help stadium owners understand their fans better and anticipate their actions. Utilizing udobu, stadium operators can segment and target fans based on their predicted behavior in upcoming games. The startup operates in the Internet, Music, and Sports industries.
The most recent investment in udobu was a non-equity assistance investment received on 01 June 2015. The investor behind this funding round was Microsoft ScaleUp Tel Aviv.