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Urban Decay Cosmetics logo — We don't subscribe to beauty standards because you can be wh...

Urban Decay Cosmetics

We don't subscribe to beauty standards because you can be whatever you want. Pretty Different.

Founded 1996 United States Newport Beach, United States 632 employees Wellness Beauty, Lifestyle

General Information

Company Name Urban Decay Cosmetics
Founded Year 1996
Location United States Newport Beach, United States
Employees 632
Industries Wellness Beauty, Lifestyle
Social

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About Urban Decay Cosmetics

Urban Decay is a renowned makeup brand founded in 1996, based in the United States. The company's slogan, "We don't subscribe to beauty standards because you can be whatever you want. Pretty Different," reflects its ethos of non-conformity. Urban Decay offers makeup for eyes, lips, nails, hair, and skin, catering to individuals who seek to express their unique identities. Described as pretty, twisted, and never prissy, their products aim to empower users to experiment and break free from average beauty norms. The brand's appeal extends to celebrities, rock stars, and anyone who embraces their individuality. It has carved a niche in the beauty industry by championing femininity with an edge, positioning itself as a daring and fun choice for consumers. However, specific details regarding the latest investment and investors are currently unavailable. Urban Decay's commitment to diversity is evident through its status as an Equal Opportunity Employer. Overall, Urban Decay's disruptive approach to beauty and its ability to resonate with those seeking to defy conventions position it as a captivating prospect for potential venture capital investment. Its unique brand identity, established market presence, and history of challenging beauty standards make it an intriguing opportunity for investors seeking innovation within the beauty and cosmetics sector.

Business keywords: beauty industry, cosmetics, makeup brand, individuality, feminine, unique beauty, innovative makeup, rebellious, celebrity appeal, edgy brand, equal opportunity employer, eyeshadows, eye makeup, beauty with an edge, nonconformity

No funding data available for Urban Decay Cosmetics yet.

Urban Decay Cosmetics Alternatives & Competitors

Urban Decay Cosmetics vs
MAKEUP BY MARIO
MAKEUP BY MARIO United States

Makeup Artist Mario Dedivanovic's namesake beauty brand inspired by two decades of groundbreaking ma...

Growth
463 employees
E-Commerce, Wellness Beauty

FAQ About Urban Decay Cosmetics

We don't subscribe to beauty standards because you can be whatever you want. Pretty Different.
Urban Decay Cosmetics was founded in 1996.
Urban Decay Cosmetics is headquartered in Newport Beach, United States.
Urban Decay Cosmetics operates in Wellness Beauty and Lifestyle. Its work centres on beauty industry, cosmetics, makeup brand and individuality.
Urban Decay Cosmetics has approximately 632 employees.
Top alternatives and competitors to Urban Decay Cosmetics include MAKEUP BY MARIO. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Urban Decay Cosmetics and MAKEUP BY MARIO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Urban Decay Cosmetics, https://bouncewatch.com/company/urban-decay, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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