Visual IQ, Inc. logo — The right performance insights for every marketing role

Visual IQ, Inc.

The right performance insights for every marketing role

Founded 2006 United States Needham, United States 51 employees Series B Total: $15.00M Advertising, Analytics +3

General Information

Company Name Visual IQ, Inc.
Founded Year 2006
Location United States Needham, United States
Employees 51
Industries Advertising, Analytics, Automation +2
Funding Stage Series B
Social

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About Visual IQ, Inc.

Visual IQ is a leading provider of marketing effectiveness measurement solutions, offering unparalleled insights for brand and agency marketers. Through a combination of Nielsen's data access and Visual IQ's multi-touch attribution capabilities, the company delivers holistic measurement solutions. Since its establishment in 2006, Visual IQ has been at the forefront of assisting marketing teams in making informed decisions, from strategic investments across all channels to real-time campaign optimizations. The company's offerings provide actionable, audience-driven intelligence, maximizing efficiency and effectiveness across the entire marketing portfolio. In June 2012, Visual IQ secured a significant $12.00M Series B investment from Volition Capital and Fog City Capital. This investment reflects the confidence of industry-leading investors in the company's innovative approach to marketing analytics and effectiveness measurement. Visual IQ's commitment to providing the right performance insights at the right time has solidified its position as a key player in the Advertising, Analytics, and Marketing industries. With its headquarters in the United States, Visual IQ continues to shape the future of marketing decision-making. For more information, visit www.visualiq.com or contact [email protected].

Taxonomy: marketing effectiveness, attribution management, marketing analytics, media mix modeling, marketing optimization, multi-touch attribution, integrated marketing, SaaS-based intelligence suite, cross-channel attribution, predictive analytics, advertising strategies, marketing ROI, marketing technology

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $12.00M 2
Volition Capital, Fog City Capital
25 Jun 2012
Series A $3.00M 1
Fog City Capital
20 Aug 2010

Visual IQ, Inc. Alternatives & Competitors

Visual IQ, Inc. vs
Lifesight
Lifesight United States

Lifesight is the leader in Unified Marketing Measurement and the source of truth for marketing impac...

Seed
175 employees
Advertising, Analytics
Visual IQ, Inc. vs
Objective Platform
Objective Platform The Netherlands

Marketing Mix Modelling. Plan Better. Grow Faster.

Venture round
44 employees
Advertising, Marketing
Visual IQ, Inc. vs
Prescient AI
Prescient AI United States

Helping brands scale spend confidently with AI-powered marketing mix models.

Series A
40 employees
Analytics, E-Commerce

FAQ About Visual IQ, Inc.

The right performance insights for every marketing role
Visual IQ, Inc. was founded in 2006.
Visual IQ, Inc. is headquartered in Needham, United States.
Visual IQ, Inc. operates in Advertising, Analytics, Automation, Data Analytics and Marketing. Its work centres on marketing effectiveness, attribution management, marketing analytics and media mix modeling.
Visual IQ, Inc. has approximately 51 employees.
Visual IQ, Inc. has completed 2 funding rounds, raising a total of $15.00M. The latest funding stage is Series B.
Top alternatives and competitors to Visual IQ, Inc. include Lifesight, Objective Platform, Prescient AI , Slingwave, Exactag. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Visual IQ, Inc. and Lifesight are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Visual IQ, Inc., https://bouncewatch.com/company/visual-iq, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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