Objective Platform
Marketing Mix Modelling. Plan Better. Grow Faster.
The Netherlands
44 employees
Venture round
Advertising, Marketing
General Information
The Netherlands
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The Netherlands Market
Advertising
Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.
Hiring for 1 position in the last 30 days.
Objective Platform client Just Eat Takeaway.com implemented a 'system of truth' for marketing measurement, scaling their marketing mix modelling across five markets.
Objective Platform's Sr. VP Data Science Arno Witte was a speaker/contributor in an episode of Media Outlier, discussing correlations, causation, and data.
Objective Platform's founder Willem van der Weide participated in a podcast episode with Just Eat Takeaway.com's Global Media Manager, highlighting a content collaboration.
About Objective Platform
Taxonomy: Marketing Measurement, Next Level Analytics, Predictive Modeling, Multi Touch Attribution, Media Mix Modeling, Return on Marketing Investment, Analytics Software, Media Optimization, Multichannel Attribution, Media Budget Allocation, Cross-channel Optimization, Marketing Analytics
Funding Rounds & Investors (1)
View All| Funding Stage | Amount | Investors | Lead Investors | Date |
|---|---|---|---|---|
| Venture Round | Undisclosed | 3 |
|
16 Nov 2020 |
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FAQ About Objective Platform
Source: BounceWatch company record for Objective Platform, https://bouncewatch.com/company/objective-platform, updated 25 September 2026. When citing, please name BounceWatch and link this page.
