The Netherlands
We Are Eves, founded in 2019 and based in The Netherlands, positions itself at the forefront of the beauty industry as an honest beauty product review platform. Leveraging a thriving independent community of over 135,000 members and hosting more than 375,000 genuine reviews, it aims to mirror the model of TripAdvisor and Vivino for beauty products. The platform's bold mission—captured in its slogan, "Less filters, more honesty!"—addresses the market saturated with deceptive beauty campaigns.
In 2023, the platform attracted 3 million active users and garnered 30 million views. Operating on an e-commerce and subscription model for brand partnerships, We Are Eves has forged strategic alliances with titans like L'Oréal, Coty, LVMH, and Unilever, facilitating up to 400% increase in conversion rates for these brands.
Their latest funding, a €2.50M Venture Round investment in June 2023 from Airbridge Equity Partners, underscores investor confidence in its disruptive approach to the beauty sector. As accolades pile up, including the "Best Start-up 2021" by Dutch Media Network, We Are Eves remains a rising star in E-Commerce and Wellness Beauty.
